UNITED STATES — Pickup truck sales are the hottest they’ve been in a decade. And, pickups are now attracting more buyers, including those who like the addition of backseats and more cab space and don’t seem to mind sacrificing some truck bed length for the extra room inside.
Although the pickup market remains overwhelmingly dominated by male buyers, the number of women who registered full-sized pickups increased 67 percent from 2008 to 2016 (reaching more than 470,000 trucks in 2016), based on data from IHS Markit. “Family trucks are 40 to 50 percent of our mix,” says David Elshoff, Ram brand spokesman. In the industry, a family truck is one with four full-sized doors in a mid-level or higher trim.
Learn more about the increasing number of families investing in pickups at Consumer Reports.