ORLANDO, Fla. — Camping World has extended its brand reach in Orlando by reaching an agreement with Florida Citrus Sports to become the new title sponsor of one of the three bowl games in Orlando.
Camping World Bowl will replace the game previously known as the Russell Athletic Bowl. The game will continue to feature tie-ins with teams from the ACC and Big Ten conferences and will take place sometime in mid-December.
“We’re excited to extend our successful partnership with Florida Citrus Sports and the collegiate partners who participate in this great game each year,” said Marcus Lemonis, chairman and CEO of Camping World and Good Sam Enterprises and host of CNBC’s The Profit.
Read the full story in the Orlando Sentinel.