LINCOLNSHIRE, Ill.–Camping World Holdings has announced a multi-year partnership making Camping World the Official RV Dealer of Major League Baseball, Official RV and Outdoor Supply Company of Major League Baseball, plus Presenting Partner of the 2017 American League Championship Series (ALCS) and Presenting Partner of the 2017 National League Championship Series (NLCS).
This long-term partnership includes major licensing and retail components that will feature officially licensed MLB products sold at Camping World and other CWH retailers. Camping World brands are also granted rights to produce MLB licensed items themselves in a variety of consumer product categories.
Marcus Lemonis, CEO of Camping World Holdings and star of CNBC’s “The Profit” said, “It is an honor to work with Major League Baseball, one of the most historic leagues in American sports. We look forward to working with the organization, starting with this year’s Postseason and leveraging our extensive experience with outdoor enthusiasts around the country to create and provide the best game day experience to its sports and outdoor loving fan base.”
With this new agreement, Camping World plans to expand its brand awareness with an integrated marketing program that will reach millions of MLB fans through broadcast, digital, social, mobile and in-ballpark platforms. This includes LCS broadcast networks TBS, FOX and FS1, as well as MLB Media assets MLB Network, MLB.com and MLB Advanced Media mobile apps.
In addition, customers will have an opportunity to participate in the MLB Postseason 2017 Flyaway Experience Sweepstakes taking place at Camping World retail stores nationwide, starting September 19, 2017 through October 11, 2017. The sweepstakes consist of a chance to win one out of a total of sixteen (16) MLB Postseason 2017 Flyaway Experience Prize Packages for the 2017 MLB Postseason: Four (4) Grand Prize 2017 MLB World Series Experiences; Six (6) First Prize 2017 American League Championship Series MLB Postseason Experiences and six (6) First Prize 2017 National League Championship Series MLB Postseason Experiences.
“Camping World is a great brand and we are looking forward to ‘The Profit’ bringing his special vision and energy to MLB for new fan promotions surrounding the LCS, Spring Training and more,” said Noah Garden, MLB executive vice president, Business.
He added, “As we prepare to begin another memorable October of Postseason baseball, this is the perfect time to welcome Camping World to the MLB Family with a fully integrated partnership that will increase their brand awareness and deliver MLB products into their retail locations.”
Source: Camping World Holdings press release