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Camping World acquisitions building ‘360-degree’ business

Camping World acquisitions building ‘360-degree’ business

BOWLING GREEN, Ky. — Camping World CEO Marcus Lemonis on Tuesday called the company’s Good Sam Club loyalty club “our most important asset” and outlined a vision of it as an ecosystem for outdoor enthusiasts who could move within its many operations to take advantage of each niche, whether it’s camping, fishing, hunting, boating or hitting the road.

“Our goal is not just to sell the products that we carry in stores and online, but to grow our customer file, expand our base of Good Sam Club members and then cross-sell a broad array of products and services into a growing base of customers and Good Sam Club members,” he told analysts during a conference call, according to a transcript from Seeking Alpha.

Read the full story from Retail Dive.

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About Rebecca Smith

Rebecca Smith is a Wisconsin native currently living in Illinois with her husband, Eric, and two dogs, Maggie and Grace. She enjoys hiking, biking, kayaking and, of course, camping in cabins and park models.

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