MIDDLEBURY, Ind. — “Many of us who have been in the RV industry for decades have experienced many highs and lows. We have seen the oil crisis of the ’70s, the recession of ’79, the declining market in the late ’80s and the Great Recession of 2009,” Derald Bontrager, president of Jayco and chairman of the RV Industry Association told RV Business.
“The industry is currently on a six-year run of increasing shipments and early indications are we’ll enjoy a seventh consecutive year of growth,” he added. “This growth in shipments is unprecedented for the RV industry.
“For the industry to be a relevant alternative for recreation dollars 20, 30, even 50 years from now, increased focus on these three areas needs to start today,” said Bontrager. “My view is that companies who excel in quality products and great service will be the survivors in the long run.”
To read the RV Business article in which Bontrager outlines why the industry needs a long-term focus, click here.