PEORIA, Ariz. — Dealers participating in the Peoria RV SuperShow, which ran Feb. 10 to19 at the Peoria Sports Complex, are enthusiastic about both attendance and sales, show organizers said noting that traffic was up 25 percent over the previous year, and RV sales were brisk.
The icing on the cake was the on-location news coverage of the show by ABC 15, the local network affiliate. Arizona’s top RV dealers participated in the show, which featured models from the nation’s best manufacturers, said Dan Ball, president of D.P. Ball Advertising.
This year was the first that the Arizona RV dealers worked with D.P. Ball Advertising for coordination and orchestration of press releases, media scheduling, placement and production for the show.
SOURCE; D.P. Ball Advertising press release