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ASA to celebrate 40th anniversary with new product release

ASA to celebrate 40th anniversary with new product release
ASA Electronics founder and CEO Tom Irions outside the company’s Elkhart headquarters.

ELKHART — November marks 40 years since ASA Electronics opened its doors in the heart of the RV world in Elkhart.

Over the last four decades, ASA has earned a reputation developing electronics designed to handle specialty markets including RV, marine, commercial, and heavy duty applications and the firm is continuing to build on that legacy, the company noted today.

“Although we did start out as a distributor, we became frustrated by the major electronics companies’ lax attitudes about developing products specifically for our target markets. So, by the mid-80s we started to develop our own designs and engineered solutions,” said Founder and CEO Tom Irions.

“Fast forward to today, we sell into several recreational and commercial markets under our own seven brand names,” he added. “Our goal has always been to have the best engineered solutions for our customers. That quest continues to this day and will remain in the future.”

Through the years, that quest has included partnerships with trusted names like SiriusXM Satellite Radio, Harley-Davidson, and Klipsch as well as up-and-comers in the mobile technology field like XKGLOW.

“I’m very proud of how ASA has evolved into a world class technology company. We have always been fully committed to meeting the very specific needs of our customers and that’s what keeps us on top of our game,” said ASA Electronics President Brent Barrow.

“Our customer base spans several diverse markets with different wants and needs and this has challenged us to design, engineer, and manufacture more sophisticated and complex products for those customers,” he added. “That’s a challenge we meet and exceed time and time again thanks to our very talented and dedicated team and top notch management in every department.”

ASA Electronics works to create products that seamlessly integrate the convenience of modern technology into the camping experience, the release noted. The firm cited its latest generation of the iN∙Command Control Systems and completely redesigned line of Jensen wallmount stereos that offering industry-first features and a focus on app control.

“We’re a company that has always been very focused on improving technology and thinking ahead to what RV owners – and end users in every industry, really – want and need from the technology we’re giving them,” said RV Industry Manager Jim Hess. “That’s how we’ve stayed in business for 40 years and we’re committed to keep pushing forward with innovative technology in the future.”

The latest products and more will be showcased at the National RV Trade Show in Louisville, Ky., later this month.

ASA Electronics is marking its milestone anniversary with a cocktail party and press conference Nov 28 from 3:30 to 5:30 p.m. in Booth 269 in the North Wing Lobby.

SOURCE: ASA Electronics press release

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About Ronnie Garrett

Ronnie Garrett is the editor in chief of RV Daily Report. She's been a writer/editor for more than 25 years, working in law enforcement, aviation, supply chain and now the RV industry. She's not a stranger to RVs, however. She grew up camping, and still camps as many weekends as she can every year.

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