ELKHART — ASA Electronics, an international manufacturer and supplier of mobile audio/video equipment released the following statement today in response to a press release submitted last week by Dometic.
“Dometic recently released a warning to our customers to beware of counterfeit air conditioners, sold under our brand name Advent. This is a feeble and desperate attempt to stop their recent market share erosion,” explained ASA Electronics CEO Tom Irions.
“They believe they own the RV air conditioning business and see any new competitor as spoiling their party,” he added. “This foreign company believes that by discrediting ASA they can put an element of doubt in your mind about our ability to serve you in this product category. They also see that our partnership with Zymbo and Stag-Parkway has been working successfully in attaining market share, and are obviously worried that they will see continued losses.”
“Before ASA entered the air conditioning product category we did a complete search for all related intellectual property. It is our patent attorney’s opinion that we do not violate any patents or trademarks,” said Irions. “We are running parts on tools only owned by ASA or Zymbo. Bottom line, we intend to be in this product category for a long, long, time.
” We also expect to become a major player in this category as we are in the RV electronics market,” he added. “We are an American company with full design and testing facilities here in the United States. We look forward to competing in the RV air conditioning field for new business. Our entry in the market is a very healthy sign for the category. We will bring the same skills in product development and quality control to this category as we have in our current electronic products.
“This will ultimately result in higher quality, lower prices and more innovative designs. That’s what competition does for you, it makes you better!” said Irions.
ASA Electronics has 34 years experience in the RV industry and is a market share leader in RV electronics, he added.
“We ensure our products hold to the high standards that have made our exclusive brands a household name among mobile electronics enthusiasts,” said Irions.
All ASA products, from LCD TVs, audio systems, and vehicle backup systems, microwave ovens,and now air conditioners, are specifically designed and rigorously tested to withstand the unique challenges of the RV environment, he explained.
“We stand behind all of our products with the only hassle free warranty in the industry,” said Irions. “Consumers and manufacturers should have complete confidence in ASA’s products because of the experience they have had with ASA and our other brands Jensen and Voyager.
“We partnered with Stag Parkway to be our exclusive Advent aftermarket distributor in the RV industry. Stag Parkway is the complete source for what RV dealers and owners need,” said Irions. “Their commitment to maintain the highest level of integrity in all business activities adds value above and beyond the product itself. They have spent the last 50 years building a power relationship with the industry, and they are putting that reputation behind ASA and Advent Air.
“ASA partnered with Zymbo to manufacture the Advent RV Air Conditioner product line. Zymbo’s design and engineering abilities allowed us to include the most updated and advanced technologies on the market today,” said Irions. “They have a big market in Europe and the Middle East under their own Zymbo brand. From their 2-million-square-foot manufacturing facility they supply component parts for well known global companies including Trane, Emerson, and Ingersoll Rand, some of the biggest names in the air-conditioner business.”
ABOUT ASA ELECTRONICS
Since 1977, ASA Electronics has been an international manufacturer and supplier of mobile electronics to the RV, van, marine, bus, truck, and heavy duty industries. ASA’s proprietary line of products includes:
- JENSEN Stereos, Speakers, LCD Televisions/Monitors, and DVD players
- JENSEN Marine Waterproof/Water Resistant Stereos, Speakers, DVD Players, & Accessories
- JENSEN Heavy Duty Stereos, Speakers, and Accessories
- Voyager Rear & Side Observation Systems
- Advent Air conditioning units and appliances
SOURCE: ASA Electronics press release