EAU CLAIRE, Wis. — Aries 3D floor liners with Maxpider fibers are getting a new name. Although nothing will change in the way of quality, function or part numbers, effective Oct. 1, Aries will officially change the name to Aries StyleGuard floor liners with OmniGrip fibers.
The name change offers benefits for both Aries and its customers, the company announced in a press release. While 3D only points to one of the product’s features (its vehicle-specific contour), StyleGuard speaks directly of its primary function and major selling points; that is, its appearance and protective design. Likewise, the change to OmniGrip better conveys the product’s use, the release stated.
While Maxpider is somewhat vague, OmniGrip describes the effectiveness of the fibers to anchor to any and all types of carpet.
Aries StyleGuard floor liners with OmniGrip fibers will feature new packaging, marketing materials and the new Aries logo. There will also be website and point-of-purchase updates. This will be a rolling change and will require no additional effort on the part of customers.
If there is signage or other marketing materials displaying “3D” or “Maxpider,” contact a sales representative to receive updated materials. To see the new Aries StyleGuard video or to become a dealer, click here, and visit Aries at its booth at SEMA 2015 (booth# 34097).
SOURCE: Aries Automotive press release