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Airstream announces top dealers

(July 29, 2014) -- "We currently have the strongest dealer body we have had in many years from top to bottom,” said Wheeler. “It. gives us great pleasure to honor these top performers. They epitomize what it takes to top the list: passion, focus, and a commitment to customer satisfaction.”

JACKSON CENTER, Ohio — Airstream announced its top dealer rankings in the United States based on retail units sold between May 2013 and May 2014 during the company’s dealer meeting in Charleston, S.C.

Airstream’s ‘Top Dealer’ winner – Colonial Airstream – is a family-owned dealership and leads retail sales in both the touring coach and travel trailer classes.  Based in Lakewood, N.J., Colonial has dedicated sales staff for Airstream that provides industry leading sales support and exceptional service after the sale, the release noted.

Airstream awarded the ‘Top Dealer Group’ for multiple locations to Adventures Northwest, with locations in Boise, Portland, San Francisco and Seattle.  Airstream Adventures Northwest is a dedicated, Airstream exclusive dealer group.  This dedicated focus on Airstream in both sales and service has been both innovative from a dealer business model and has brought an exceptional ownership experience for Airstream customers, the release noted.

“We currently have the strongest dealer body we have had in many years from top to bottom,” said Airstream President and CEO Bob Wheeler, “and it gives us great pleasure to honor these top performers. They epitomize what it takes to top the list: passion, focus, and a commitment to customer satisfaction.”

In the past three years, Airstream has taken a retail focused approach to its dealer channel focusing on tools and training that will help make their dealer partners successful, he explained.

“From sales training to technical support and increased marketing efforts, Airstream has been investing in their dealers to help them become more effective in sales, and to help enhance the customer experience through them,” said Wheeler.  “This retail focus continues to drive success as the tenth largest retail dealer five years ago would only be the 26th largest dealer in this year’s ranking.  This success is a real tribute to the commitment Airstream dealers have made over the past three years.”

In early 2014, Wheeler attributed the brand’s committed dealer network to Airstream’s record-breaking 2013 sales, which placed production levels at a nearly all-time high. The demand for Airstream’s design-driven products led to the largest backlog the company experienced in more than 30 years, he added.

The Top 10 Airstream dealers ranked by travel trailer retail units sold:

  • Colonial Airstream – Lakewood, N.J.
  • Bay Area Airstream Adventures – Fairfield, Calif.
  • Airstream Adventures Northwest – Gladstone, Ore.
  • Airstream Adventures Northwest – Covington, Calif.
  • Airstream Los Angeles – San Gabriel, Calif.
  • Camper Clinic II – Buda, Texas
  • Windish RV – Lakewood, Colo.
  • Airstream Orange County – Westminster, Calif.
  • Airstream Adventures Northwest- Nampa, Calif.
  • Toscano RV – Los Banos, Calif.

Top 10 Airstream dealers ranked by touring coach retail units sold:

  • Colonial Airstream – Lakewood, N.J.
  • Camper Clinic II – Buda, Texas
  • Tied third – North Trail RV, Fort Myers, Fla. and Vogt RV – Fort Worth, Texas
  • Tied fifth – Bay Area Airstream Adventures – Fairfield, Calif. and Schumacher – Phoenix, Ariz.
  • Tied seventh – Arbogast RV – Troy, Ohio and Airstream Los Angeles – San Gabriel, Calif.
  • Airstream Adventures Northwest – Gladstone, Ore.
  • Tied tenth – Airstream Adventures Northwest – Covington, Calif. and Airstream Orange County – Westminster, Calif.

In addition to the recognition of the top selling dealerships, Airstream also honored dealers for service and parts excellence.

“Measuring retail sales success is an important metric here at Airstream,” said Justin Humphreys, vice president of sales for Airstream.  “But just as important is recognizing those dealers who are providing exceptional customer service after the sale.  This success in service is critical to our company growth initiatives.  Congratulations to these three dealers who have gone above and beyond to support our customers in service and parts.”

Service Excellence

  • Airstream Adventures Northwest – Gladstone, Ore.
  • Airstream of Spokane

Top Parts Dealer

  • Out of doors Mart

SOURCE: Airstream press release

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About Greg Gerber

Greg Gerber is a freelance writer and podcaster who has been writing about the RV industry since 2000. He is the former editor of RV Daily Report.

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