LOS ANGELES — ADCO Products, a manufacturer of protective RV covers, announced today that the firm has partnered with Winnebago Industries for a line of high-end licensed RV covers.
“We are excited to be expanding the Winnebago offering into product categories that RV owners will use day in and day out,” said Chad Reece, director of marketing at Winnebago Industries. “We know that ADCO is the most trusted name in RV covers, and we are thrilled to be partnering with the leaders in this space.”
The complete line of Winnebago branded covers will include RV storage covers, wheel covers and windshield covers, manufactured to fit a range of Winnebago models. ADCO plans to develop and distribute Winnebago branded protective covers to over 5,000 RV dealerships and retailers within the United States and Canada.
“ADCO and Winnebago have a deep and common passion for innovation,” said ADCO CEO Morgan Ein. “This is a key step for us to go beyond the confines of traditional storage covers and build on the various aesthetics that are unique to Winnebago. We aim to unlock a new frontier to jointly address the unmet needs of millions of RV owners.”
The license agreement between Winnebago Industries and ADCO Products Inc. was brokered by Winnebago’s exclusive North American licensing agent, Brandgenuity.
SOURCE: ADCO Products press release