FAIRFAX, Va. — The 2018 Go RVing Dealer Tie-In Program is available for dealers to leverage the power of the national advertising and promotion campaign at the local level.
“In addition to dealers gaining access to online consumer leads, there are brand new Go RVing posters included as part of the 2018 tie-in program,” said RVDA President Phil Ingrassia. “The image library also provides a quick, convenient source of top-quality visuals and logos that can be used in in direct mail, online marketing, and other promotional materials.”
Purchase rates for new RVs were twice as high through leads produced by Go RVing – in comparison to the rate among the total universe of U.S. households – according to a sales match analysis by global marketing and data solutions firm IHS.
The cost to sign up for the optional Go RVing Dealer program is $250. For an additional charge, dealers participating in the tie-in program can create custom commercials to reach their local market by purchasing stock footage from the national campaign.
The Go RVing Coalition consists of RV manufacturers, component suppliers, dealers, and campgrounds. Go RVing works to provide the public and media with general information about the benefits of RV travel and camping
The Coalition was formed by representatives of the Recreation Vehicle Industry Association (RVIA), Recreation Vehicle Dealers Association (RVDA), National Association of RV Parks and Campgrounds (ARVC) and leading state RV and campground associations to distribute information about the benefits of RV travel and ensure the quality of RV products and services.
Source: Recreation Vehicle Dealers Association press release