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Opinion

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OPINION: Brace yourselves for the CW media frenzy

boy in red super hero cape and mask

(June 13, 2016) -- If you thought the presidential election was going to be bad, wait until you see all the wonderful stories about Camping World popping up this summer all over the place. If I had a knack for marketing, I would sell red, white and blue Boy Wonder capes embroidered with a stylish capital L. Read More »

OPINION: Make employee development part of DNA

RV Executive Today logo

(May 13, 2016) -- "I think we can all agree that a more experienced staff increases customer CSI, company sales and company profits. But we’ll never develop that experienced staff if we don’t invest in their development," said Wilkins. Read More »

OPINION: Lemonis readies his golden parachute

100 dollar bills money

(May 5, 2016) -- News today that Camping World is preparing to take the company public in an initial stock offering should come as no surprise to anyone in the RV industry. That has been the most speculated story of the past five years, and for good reason. Read More »

OPINION: The insanity of a $15 minimum wage

beggar freeloader

(May 4, 2016) -- When people aren’t taught how economies work, they are more than willing to jump on the gravy train which, unbeknown to them, is on the fast track to economic bondage. People who like the idea of a $15 minimum wage forget the ripple up impact it will have on all employees and employers everywhere. Read More »

OPINION: Overweight RVs are an industry issue

See no evil, hear no evil, speak no evil

(March 25, 2016) -- Kimberly's fifth wheel is officially rated to hold 18,000 pounds, according to the labels affixed to her RV. However, she has since discovered each of her three axles are rated for just 5,200 pounds -- for a total weight carrying capacity of 15,600 pounds -- and the leaf springs on her toy hauler are rated to carry just 12,000 pounds. Read More »

OPINION: Why the aversion to free publicity?

Fillip on forehead

(March 17, 2016) -- Remember the good old days when businesses sought out any type of free publicity that would shine a positive light on their companies? It was thought that someone might read a story and share it with others in hopes that the company might earn a sale or two in response. My how times have changed! Read More »

OPINION: Campgrounds are being impacted by ADA lawsuits

Guest blogger

(March 11, 2016) -- A single plaintiff has filed suit against a number of Arizona RV parks in the U.S. District Court for the District of Arizona and has chosen an attorney whose sole line of litigation is the Americans with Disabilities Act. This plaintiff has apparently filed similar lawsuits against 44 other establishments. Is your campground next? Read More »

OPINION: Whose customer is it anyway?

Guest blogger

(March 1, 2016) -- In recent years, a disturbing trend has emerged where your business partners have started soliciting your customers for other products or sold mailing lists of your customers in the open market. So, what can you do? Read More »