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Trade shows bring new ideas, energy to your business

Trade Shows and conventions often bring new ideas and energy to your business.

One of the things that separates the best retailers from the pack is they are always on the hunt for ways to improve. Trade Shows and conventions are a great place for business leaders to hunt for those ideas. With both the NATDA convention and the RVDA convention right around the corner, we thought this would be a good time to review why you should take some time away from your business to work on your business by attending these industry events.

Each trade show offers an opportunity for discovery, education and community.

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Marketing Is About To Get Really, Really Hard!

Put a Post-It note right where you can see it and write down:

Marketing Is About To Get Really Hard!  What Am I Doing About It?

It’s the calm before the storm.  

Are dealers about to be caught unprepared?  The answer is a resounding YES!

If you thought marketing was challenging in 2009 watch the next few years closely!



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RVs are made in Elkhart, Mr. President

Wasn't it just a year ago that Elkhart was still being touted as the poster child for America's economic woes?

President Obama and his minions made multiple trips to the Elkhart area to assure workers there that he was "focused like a laser" on creating jobs and turning the economy around. As we wait for his economic programs to bring the promised results, I noticed the president hit the campaign trail in style this week. He has started touring the country asking to be re-elected while traveling in a $1.1 million RV that was manufactured in Canada.

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Oklahoman seeks GM-GSM job

(Aug. 15, 2011) -- Roy Jones is looking for a GM/GSM job. I am a strong leader. I can hire and train, and best of all, I can close. I can inspire a dealership to greatness from the front end to the backend. I can bring you back to to the top, cut cost and raise profits.

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Watching buffoons in Washington is surreal

Watching these buffoons in Washington work is reminding me of a scene in Apollo 13.  Kevin Bacon, who was playing astronaut Jack Swigert, was working in a flight simulator a few days before the launch when something went wrong and everything he tried to do to fix the problem didn't work and the spacecraft eventually blew up. 

In that case, he was discovering that laws of physics can't be broken and once certain things are put into motion, nothing can be done to alter their direction. Jump off a high building and nothing except an unexpected heavy wind updraft that slows the rate of fall can prevent death or serious injury.

Like physics, there are natural laws governing an economy as well.  Put certain things into place and, eventually, nothing short of a miracle can reverse the outcome.

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UVS Junction seeks national sales manager

(July 25, 2011) -- UVS Junction is looking to hire someone with a very strong industry background. The candidate must have a strong contact list of RV dealers. Also, the candidate must have the ability to learn how UVS products work.

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RV Dealers’ Top Priority Remains ‘Pay Off Now’ Advertising

Internet bells and whistles notwithstanding, what’s important is that you get the greatest results while spending the least amount of money. The best way to do this is to ensure your message — whether it’s carried on the internet, in print, on radio or television, on outdoor advertising or direct mail — incorporates the necessary key selling elements that provide the maximum efficiency.

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Why is ARVC courting state parks?

When it comes to campground operation, I am all for public-private partnerships. The more public campgrounds that can be converted to private operations, the better it will be for campers and taxpayers alike.

For the life of me, I can’t see how ARVC's partnership with the National Association of State Park Directors will benefit private campground owners in any way and, more importantly, why private campgrounds need to subsidize a free membership in ARVC for state park managers more interested in some federal program promoting healthy children than they are in doing anything to keep their parks open.

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New York towable dealer seeks technician

(July 21, 2011) -- Skyline RV and Homes sales is looking for is a RV technician for an all towable dealership. The applicant should be capable of diagnose and repair of fridges, furnaces and water heaters, as well as repair/replace rubber roofs.

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Wisconsin RV dealer seeks salesperson

(July 12, 2011) -- Burlington RV is looking for an outgoing, persuasive sales person with a positive attitude. We offer extensive training, group insurance, 401K retirement savings plan, and a fun, enjoyable work environment.

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