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Opinion

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OPINION: The RV/MH Hall of Fame has it backward

(May 16, 2017) -- When I planned a road trip from North Carolina to the Midwest this month, it was for the motivating reason to visit the RV/MH Hall of Fame and Museum in Elkhart. I was excited to experience fresh inspiration and new innovation in the RV industry. Instead what I got was a reality check to the atrophy of an industry’s history. Read More »

OPINION: Firms must get serious about web security training

(May 15, 2017) -- This type of nonsense gives information technology managers the cold sweats at companies large and small. That's because they can warn and warn and warn people about how to identify these types of malicious messages. But, most workers adopt a ho-hum attitude until it's too late. Read More »

OPINION: TireMinder stands up to idiots

(May 9, 2017) -- But, when companies like Amazon deliberately sell products at prices lower than they can buy them at wholesale, just to drive a stake into the heart of a competitor, then no retailers are safe. Read More »

Opinion: Kudos to RVIA for exercising proper oversight

(April 14, 2017) -- I received an email last night from RVIA that the association had uncovered financial misconduct involving a mid-level employee to the tune of $75,000. We don't know any of the details, nor do we know which employee was terminated as a result. This type of news is never fun to share, but it appears to me that RVIA squelched the problem before it became a major issue. Read More »

Opinion: Who is Lemonis trying to intimidate?

(April 13, 2017) -- We published a press release today from Camping World in which the company announced plans to open six supercenter stores in Michigan. But, why would a company announce plans in a press release to the industry that is void of any specific details? Read More »

Opinion: It’s time to get serious about training

(April 10, 2017) -- Locating the National RV Training Academy at a campground is brilliant. The students can stay at the campground and then, as part of the training, venture out to their RVs to put words to action. Since the campground will be home to a variety of makes and models of recreation vehicles, students will get to see different configurations in real life – not as part of a slide show presentation. Read More »

Opinion: Roadtrek CEO shows power of social media

(March 3, 2017) -- I have no idea what research he was conducting or why. But, the evidence shows how easy it is for CEOs and corporate managers to gather near instantaneous feedback at absolutely no cost. Just ask a question, go grab a cup of coffee, talk to a few folks in the break room, then come back and start reviewing answers. Read More »

Opinion: Buying an email list? Beware of scams

(Feb. 20, 2017) --The bottom line is that RV dealers and campground owners who are tempted to buy email lists from AIM Digital Pros or Immaculate Prospects should do so at their own risk. Chances are good that companies that don't comply with the CAN-SPAM Act in soliciting business are probably violating the law's opt-in requirements, too. Read More »

Opinion: Businesses still drop the ball on video

(Feb. 17, 2017) -- Let's keep producing videos because that's what people like to view. But, let's do it in a way that conveys information essential to educating RV buyers about the features and benefits of the units their investigating without leaving it to their imaginations to figure it out themselves. Read More »

Opinion: Recalls can also show a responsible OEM

(Jan. 27, 2017) -- Recently we have heard online opinions on recall frequency possibly reflecting quality. But, I thought a view from the manufacturer side might benefit people to understand why this is a good process, and why it matters to us so much. Read More »

Opinion: Something’s happening at RV shows

(Jan. 23, 2017) -- The number of people attending RV shows for the first time is significant, and I wonder if this is unique to New England, or if others ask this question in their seminars and if they are seeing the same trend -- we are attracting a lot of first time show attendees! I think we are going to see this all around the country this year, and the years ahead. Read More »

Opinion: Change comes to America — again

(Jan. 20, 2017) -- Yes, the victor lost the popular vote by millions. Yes, it was an unusually bitter and dysfunctional campaign. Yes, the nation remains as deeply polarized today as it did 20 years ago, if not more so. But, I can't help but feel optimistic that things are going to change for the better. Read More »

Opinion: Linen service, cable TV and air conditioning, oh my!

(Jan. 9, 2017) -- Those are jolly numbers, and all the more so when contrasted with comparatively paltry camper-night revenues for RV or tent sites. But taking money is not the same as making money, and top-line growth taken in isolation can be enormously misleading. A hard look at the numbers regarding cabins , as well as some other, non-financial considerations, should give any campground owner pause. Read More »