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Opinion

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The ‘quiet company’ offers lesson in PR 101

Quiet Fotolia_25544502_XS

(April 10, 2015) -- Other companies watching the Forest River situation unfold may appreciate a lesson in Public Relations 101. Public relations differs significantly from marketing, yet many companies think they are one in the same. Wrong. Marketing is about the sale, while public relations is about the message and reputation. Read More »

Opinion: Has it really been six years?

Greg Gerber with Nelson

(April 1, 2015) -- We're still here, 72 months later, publishing nearly 600 stories a month. Some days I climb out of bed feeling like Fred the Baker at Dunkin Donuts, who would wake up day after day and sleepily declare it's "time to make the donuts." Then there are days that I read about the adventures people enjoy in their RVs, and share in the memories they are making with friends and family. That inspires me to keep on reporting what's going on in an industry that means so much to so many people. Read More »

Opinion: Will Walmart ‘camping’ become thing of the past?

Walmart logo

(March 25, 2014) -- Walmart is a great place for getting groceries and other supplies at very reasonable prices. I am a near-exclusive Walmart shopper when traveling. And I can absolutely see the value in people who travel long distances in short periods of time pulling into a Walmart after dark to catch some rest before moving on in the morning. But, Walmart is not a campground. Read More »

What does it really cost to accept credit cards at Wells Fargo?

Wells Fargo logo

(March 20, 2015) -- The page-after-page-after-page-after-page of additional fees for processing credit cards left me with one question -- What the heck is it going to cost to actually process a credit card with Wells Fargo? Is it 0.99 percent, or 0.99 percent plus 0.2 percent, or 0.99 percent plus 0.2 percent plus one or more of the bazillion other fees? Read More »

Lemonis feels lucky — and he should

(March 18, 2015) -- Lemonis is lucky in that I don't know of any publicly-traded company that would allow its chief executive officer to gallivant all over the country filming television episodes where the spotlight is on him alone and the company barely warrants a mention, if at all. Read More »

Can campgrounds advertise Wi-Fi if it doesn’t work?

Wi-Fi logo

(Jan. 30, 2015) -- I can assure campground owners that dissatisfaction regarding wireless service will only grow as the Internet is not going away. I urge the outdoor hospitality industry to develop a wireless service standard which campgrounds and RV parks must meet in order to advertise the availability of wireless service. Failure to do so only invites government intervention over deceptive advertising. Read More »

Cruising is a major competitor to RVing

Cruise ship in Roatan Honduras

(Jan. 5, 2015) -- During the break, I took my first cruise aboard the Norwegian Sun. If RVing were to have a serious competitor, cruising would be it. For less than $900, I got seven nights of pampering with some exceptional food, beautiful scenery and plenty of memorable activities. Read More »

It’s a Wonderful Life shows the true meaning of Christmas

T

(Dec. 19, 2014) -- This Christmas, pause and reflect for a moment about all the people you have touched during your life. I'll bet there are one or two people who are grateful that you were born because your life made a tremendous difference in theirs -- even if they don't know who you are or remember what you did, as is the case of the two children mentioned earlier. Read More »

Social media: Where frustrated customers go to vent

Social media megaphone

(Nov. 25, 2014) -- Imagine all the marketing dollars it took Go RVing and a major multi-location RV rental company to encourage just one family to rent an RV for a "dream vacation." Now imagine how quickly all that good will evaporated, and the marketing message was erased and replaced with people recounting this poor guy's experience. Read More »

Filling big shoes, building unity, making dreams come true

Derald Bontrager

(Nov. 11, 2014) -- We all need each other so why not sit around the table having an open dialog that seeks to understand each other’s concerns and works toward win/win solutions. We may not always reach that win/win solution in the end but, at the very least, we will have made an honest attempt to listen and understand each other. Read More »

The Marcus Lemonis Halloween costume?

The Profit Halloween costume tip

(Nov. 3, 2014) -- Someone at CNBC, the station broadcasting The Profit, featuring Camping World CEO Marcus Lemonis, thought it fitting to suggest dressing up like Lemonis for Halloween. But, to encourage young children to dress up like Lemonis when their fragile egos are not yet developed enough to pull off the character, is an unfair Halloween prank. Read More »

Legal trolls win again

(Sept. 12, 2014) -- This issue has been impacting the RV industry since I was the editor of RV Trade Digest and Norcold was publishing full-page ads in trade and consumer publications alerting people to the problem. Entire forests have been leveled to create paper for all the "notices" the company has sent out alerting people to the problem. For people to claim they company failed to provide notice of the "inherent risks" is insane. Read More »