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RV Industry Death Spiral – Part 7: RV owners share the blame

Death spiral

(July 20, 2016) -- RV owners are a fun-loving bunch of people who are “living the dream” of travel and adventure they have seen advertised all over the internet, television and print publications. They have a lot of untapped power. But, they too, are contributing to the demise of the RV industry. How can that be? How can they be the foundation of the industry and be weakening it at the same time? Read More »

RV Industry Death Spiral – Part 6: Associations can influence change

Death spiral

The problem is that the associations are deeply siloed around their own special interests. Worse, the voices within the groups are being silenced as big players buy up smaller players and remove their seats from the table. There is a lot of talk at industry meetings, but can anyone point to concrete resolutions that have been implemented to improve the RV industry as a result? Read More »

RV Industry Death Spiral – Part 5: Campgrounds losing capacity

Death spiral

(July 15, 2016) -- Campgrounds are the most essential part of the RV industry, yet the most overlooked. Without a place to use an RV, there is no sense to buying one. However, campgrounds are contributing to the demise of the RV industry in a powerful way and, some could say, at a pace faster than the others. Read More »

Opinion: The RV industry death spiral – Part 1

Death spiral

(July 5, 2016) -- It is as though everyone is having a great time at the wild and crazy all-industry party while delicately ignoring the dinosaurs in the room. I say dinosaurs because the problems have been around longer than I have – yet few people seem willing to really address them. Read More »

Opinion: Swallowing the whale

whale shark

(July 4, 2016) -- It becomes a game of getting all the stuff at the cost of everyone else. It is about success only at the cost of others' failures. They will cut whatever can be cut, and give up the chase on anything that is too small all in the name of growing their bottom line. Read More »

OPINION: Brace yourselves for the CW media frenzy

boy in red super hero cape and mask

(June 13, 2016) -- If you thought the presidential election was going to be bad, wait until you see all the wonderful stories about Camping World popping up this summer all over the place. If I had a knack for marketing, I would sell red, white and blue Boy Wonder capes embroidered with a stylish capital L. Read More »