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Opinion: Roadtrek CEO shows power of social media

Social media megaphone

(March 3, 2017) -- I have no idea what research he was conducting or why. But, the evidence shows how easy it is for CEOs and corporate managers to gather near instantaneous feedback at absolutely no cost. Just ask a question, go grab a cup of coffee, talk to a few folks in the break room, then come back and start reviewing answers. Read More »

Opinion: Buying an email list? Beware of scams

Scam Alert

(Feb. 20, 2017) --The bottom line is that RV dealers and campground owners who are tempted to buy email lists from AIM Digital Pros or Immaculate Prospects should do so at their own risk. Chances are good that companies that don't comply with the CAN-SPAM Act in soliciting business are probably violating the law's opt-in requirements, too. Read More »

Opinion: Businesses still drop the ball on video

Public Relations

(Feb. 17, 2017) -- Let's keep producing videos because that's what people like to view. But, let's do it in a way that conveys information essential to educating RV buyers about the features and benefits of the units their investigating without leaving it to their imaginations to figure it out themselves. Read More »

Opinion: Recalls can also show a responsible OEM

Guest blogger

(Jan. 27, 2017) -- Recently we have heard online opinions on recall frequency possibly reflecting quality. But, I thought a view from the manufacturer side might benefit people to understand why this is a good process, and why it matters to us so much. Read More »

Opinion: Something’s happening at RV shows

Guest blogger

(Jan. 23, 2017) -- The number of people attending RV shows for the first time is significant, and I wonder if this is unique to New England, or if others ask this question in their seminars and if they are seeing the same trend -- we are attracting a lot of first time show attendees! I think we are going to see this all around the country this year, and the years ahead. Read More »

Opinion: Change comes to America — again

American flag Fotolia

(Jan. 20, 2017) -- Yes, the victor lost the popular vote by millions. Yes, it was an unusually bitter and dysfunctional campaign. Yes, the nation remains as deeply polarized today as it did 20 years ago, if not more so. But, I can't help but feel optimistic that things are going to change for the better. Read More »

Opinion: Linen service, cable TV and air conditioning, oh my!

Guest blogger

(Jan. 9, 2017) -- Those are jolly numbers, and all the more so when contrasted with comparatively paltry camper-night revenues for RV or tent sites. But taking money is not the same as making money, and top-line growth taken in isolation can be enormously misleading. A hard look at the numbers regarding cabins , as well as some other, non-financial considerations, should give any campground owner pause. Read More »

Opinion: Gearing up for a new year of change

Happy New Year

(Jan. 2, 2017) -- All my travel proved that the RV lifestyle is second-to-none in the ability to experience new things, marvel at some incredible scenery, and meet people from all walks of life. I, for one, would like to see that lifestyle preserved for generations of people to come. I'd like to see this year's 400,000 new RV owners remain committed RV owners many years from now enjoying their second and third purchases rather than it winding up as a "one-and-done" RV owners. Read More »

Opinion: Act now to preserve Canadian campgrounds

RVDA of Canada logo

(Jan. 2, 2016) -- CCRVC estimates that nearly 75 percent of its private campgrounds fall into this category, meaning that up to 1,760 campgrounds are in jeopardy of closing because they are absolutely financially incapable of sustaining their business if they are re-assessed a triple increase in their income taxes. Read More »

Opinion: The reason for the season

Christmas Nativity manger with Santa Claus

(Dec. 16, 2016) -- It's likely my last blog of the year and I'd like to wish everyone a very Merry Christmas. If you're like me, I really can use one this year. For most of the month, I have been listening to Christmas music pretty much all day long. For some reason, one song really captured my attention this year. It's Amy Grant's version of Grown Up Christmas List. Read More »

Gallup: U.S. economy shows no recovery

Gallup logo

(Dec. 7, 2016) -- The Gallup study, released today, finds there is no recovery. Since 2007, U.S. GDP per capita growth has been 1 percent. The Great Recession may be over, but America is dangerously running on empty. Read More »

Opinion: I’m a poor influencer

influencer-fotolia

(Dec. 5, 2016) -- The message, from the RV Industry Association, enticed me to find out how I did at the show. My goodness, I thought, I didn't even know they were watching! Speaking of changing minds, did anyone catch the announcement made last Wednesday in the middle of the National RV Trade Show. According to the headline, industry leaders promise to improve the RV experience. Read More »