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Opinion: Fiscal 2018 budget must support outdoor recreation

(June 26, 2017) -- ORIR calls upon the Trump Administration and Congress to support and protect outdoor recreation on federal lands and waters with a sound and innovative budget for the federal land agencies that are charged with protecting and providing access to America’s Great Outdoors Read More »

Opinion: The future of RV rallies

By Jeannine Patané Founder, RV Compass Millennial, Millennial, Millennial! Hitch up and hold on to your seat, it’s going to be an activity-filled ride. With Millennials in the vista of camping, wheels are rolling to the reinvented rally. This is not rocket science — only event planning — but the Millennial is now dictating the atmosphere and quality experience in RV recreation. Addressing some of the distinguishing camper demographics of the 2016 Topline North American Camping Report, ethnicity is now almost a non-issue compared to older age groups, and campgrounds are chosen more based on atmosphere than location. In reference to the younger generations, it was recorded that they heavily rely on social activity and spending time with others when they recreate. It sounds like a perfect group to rally. Baby Boomers have been rallying for decades, but over time, their events have often become more political than fun. As Aristotle pointed out, man is by nature a political animal. Gatherings are not exempt from this. All too often, rallies have been organized by committees, chapters and too many chefs in the kitchen trying to make another potluck happen. If you change your RV brand, don’t return to the rally. It’s the same ‘ole dance. However, there is a tectonic shift happening underneath this complacency, and it already shook up some of the larger, established events. One event that has fallen off the map is called, “The Rally,” sponsored by Camping World/Good Sam Club. They self-proclaim it the “Greatest RV Rally in the World!” Sounds like a giant carnival more than a gathering of like-minded folks. According to their latest rally news online, the last post was over two years ago in Jan. 30, 2015, announcing that year’s Phoenix Rally. The website’s home page spun a 2016 rally opt-out to celebrate Camping World/Good Sam Club’s 50th Anniversary at a store near you, and instead of a future rally, they advertised a super RV show in the beginning of 2017. Like an antiquated circus show, “The Rally” folded up its tents and left town with no explanation. Why didn’t the “Greatest RV Rally in the World!” draw the massive numbers of these record breaking RV sales? At first guess, it was designed too large, complicated, and overly commercial for a camper convergence. The newest RV owner demographic in their smaller travel trailers weren’t even considered. The future of RVing will continue ... Read More »

Opinion: Who is really in charge of your dealership?

(May 31, 2017) -- Lately dealer principals have inquired if they are the only ones that have allowed various management positions to attain more control over the daily operations of the dealership. This includes concerns over the proper stocking of inventory to what vendors they utilize. Read More »

OPINION: The RV/MH Hall of Fame has it backward

(May 16, 2017) -- When I planned a road trip from North Carolina to the Midwest this month, it was for the motivating reason to visit the RV/MH Hall of Fame and Museum in Elkhart. I was excited to experience fresh inspiration and new innovation in the RV industry. Instead what I got was a reality check to the atrophy of an industry’s history. Read More »

OPINION: Firms must get serious about web security training

(May 15, 2017) -- This type of nonsense gives information technology managers the cold sweats at companies large and small. That's because they can warn and warn and warn people about how to identify these types of malicious messages. But, most workers adopt a ho-hum attitude until it's too late. Read More »

OPINION: TireMinder stands up to idiots

(May 9, 2017) -- But, when companies like Amazon deliberately sell products at prices lower than they can buy them at wholesale, just to drive a stake into the heart of a competitor, then no retailers are safe. Read More »

Opinion: Kudos to RVIA for exercising proper oversight

(April 14, 2017) -- I received an email last night from RVIA that the association had uncovered financial misconduct involving a mid-level employee to the tune of $75,000. We don't know any of the details, nor do we know which employee was terminated as a result. This type of news is never fun to share, but it appears to me that RVIA squelched the problem before it became a major issue. Read More »

Opinion: Who is Lemonis trying to intimidate?

(April 13, 2017) -- We published a press release today from Camping World in which the company announced plans to open six supercenter stores in Michigan. But, why would a company announce plans in a press release to the industry that is void of any specific details? Read More »

Opinion: It’s time to get serious about training

(April 10, 2017) -- Locating the National RV Training Academy at a campground is brilliant. The students can stay at the campground and then, as part of the training, venture out to their RVs to put words to action. Since the campground will be home to a variety of makes and models of recreation vehicles, students will get to see different configurations in real life – not as part of a slide show presentation. Read More »

Woodbury: RV road trip is near death

(April 4, 2017) -- "A spontaneous RV roadtrip is all but dead. The idea of going where you want, when you want is nearly impossible unless you are far from popular tourist destinations or hole up often in rest areas, truck stops or Wal-Mart parking lots," Woodbury wrote. Read More »

Opinion: Roadtrek CEO shows power of social media

(March 3, 2017) -- I have no idea what research he was conducting or why. But, the evidence shows how easy it is for CEOs and corporate managers to gather near instantaneous feedback at absolutely no cost. Just ask a question, go grab a cup of coffee, talk to a few folks in the break room, then come back and start reviewing answers. Read More »

Opinion: Buying an email list? Beware of scams

(Feb. 20, 2017) --The bottom line is that RV dealers and campground owners who are tempted to buy email lists from AIM Digital Pros or Immaculate Prospects should do so at their own risk. Chances are good that companies that don't comply with the CAN-SPAM Act in soliciting business are probably violating the law's opt-in requirements, too. Read More »

Opinion: Businesses still drop the ball on video

(Feb. 17, 2017) -- Let's keep producing videos because that's what people like to view. But, let's do it in a way that conveys information essential to educating RV buyers about the features and benefits of the units their investigating without leaving it to their imaginations to figure it out themselves. Read More »