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OPINION: Helicopter parents calling employers? Excuse me?

OPINION: Helicopter parents calling employers? Excuse me? (Sept. 4, 2015) -- We're not talking about jobs where 16-year-old Missy or Johnny are seeking positions flipping burgers or working a register at a retail store. We're talking professional, college-educated adults whose parents run interference in the workplace. Read More »

OPINION: Every night is ‘opening night’ in RV sales

OPINION: Every night is ‘opening night’ in RV sales (Sept. 2, 2015) -- Every time someone on your team talks to a customer or prospect, demos the various features, services an existing customer’s RV, or asks someone for the sale, it’s “opening night.” It’s the discipline of getting each performance right that will make all of your work sharper and more precise. Read More »

New federal rules may force dealers to alter pay

New federal rules may force dealers to alter pay (Aug. 27, 2015) -- For the first time ever, Department of Labor proposes to automatically raise the salary level. The department is proposing to automatically update the salary level (including for highly compensated employees) on an annual basis, either based on percentiles of earnings for full-time salaried workers or based on changes in inflation. Read More »

OPINION: CFPB overreach hits new heights

OPINION: CFPB overreach hits new heights (Aug. 24, 2015) -- With RV, auto, and light truck sales booming, the CFPB continues to meddle in one of the great success stories of the U.S. economic recovery. RVDA and its allies firmly believe eliminating dealer-assisted financing would lessen competition in the RV financing marketplace and result in higher interest rates for all consumers. Read More »

Opinion: Wholesale fallout trickles through industry

Opinion: Wholesale fallout trickles through industry (Aug. 21, 2015) -- Sweetheart deals and preferential pricing are squeezing out independent dealers and service centers. The real question is, can 400 big RV dealerships and online retailers really support the lifestyle for 8.9 million people who own RVs? Read More »

OPINION: Congress clamps down on CFPB

OPINION: Congress clamps down on CFPB (Aug. 20, 2015) -- Dealerships have demonstrated their support of the existing fair lending laws and practices, but the efforts to strip away the fundamental right of a consumer to negotiate with a dealership’s trained professional for a fair and acceptable financial term is flawed, and extremely detrimental to our recovering economy on so many levels. Read More »

OPINION: The best bang for your campground’s buck

OPINION: The best bang for your campground’s buck (Aug. 17, 2015) -- Every business owner has thought about advertising, but sometimes the budget does not allow us to do some of the things that we want. Here are five of the best ways to advertise your campground to get the best bang for your buck. Read More »

OPINION: The truth about web marketing and SEO II

OPINION: The truth about web marketing and SEO II (Aug. 17, 2015) -- Google and so many other respectable companies out there are constantly talking about SEO and web search and the changes that are happening. They wouldn’t do this if it wasn’t important and constantly changing. Read More »

OPINION: High quality video in demand at campgrounds

(Aug. 14, 2015) -- I am seeing more and more videos posted on park websites that showcase park amenities. But it is rare that I see video that highlights park activities. And when it comes to media publicity, especially television, the unique activities you have at your park are going to attract the most media attention. Read More »

OPINION: Is the RV industry in for some HUD-like lending regs?

(Aug. 11, 2015) -- The problem is, in part, that the RV industry is trying to sell the idea that no one lives in an RV on a full-time basis, which is inaccurate. The second problem is the fallacy that the CFPB is somehow constrained to regulate loans only intended for full-time residents, which may have been true with the SAFE Act Rules, but certainly isn’t with with current CFPB policy as their regulation of vacation home mortgages demonstrates. Read More »

OPINION: It’s time to own your career

(July 24, 2015) -- The adult day care center is officially closed; it’s time for you to own your career. Business change is moving at the speed of light, and to keep the pace, your organization needs you to be your own career architect. Owning your career is a new mindset that must be adapted by professionals who intend to be relevant today and in 2025. Read More »

OPINION: Monopolies, part 2

OPINION: Monopolies, part 2 (July 23, 2015) -- After my opinion column about monopolies appeared last Thursday, several people have reached out to tell me that although the gist of the column was accurate, they thought my take was a bit more fatalistic than necessary. They all sensed that the impact on the RV industry of the NTPSTAGCOAST merger wouldn't be as bad as I had predicted for RV dealers, suppliers and smaller wholesalers. Read More »

OPINION: Thousand Trails requires people to bypass FTC rule

OPINION: Thousand Trails requires people to bypass FTC rule An alert reader tipped me off to a questionable practice used by Thousand Trails to collect contact information from people who request a copy of the company’s free camping directory. After people enter their names, mailing addresses and e-mail addresses to order the directory, they also agree to the following implied terms: By clicking the submit button above, I am giving Equity Lifestyle Properties, Inc. and its affiliates permission to email me with information and offers on their campgrounds and RV resorts, including memberships and other vacation products, even if my name is on a do-not-email list. Hmmm. They don’t have to check a box agreeing to the clause. If they click on the submit button, they give up their rights under rules established by the Federal Trade Commission. This would make sense if someone were requesting information from a specific company, like Equity Lifestyle Properties. It would be silly to complain that a company sent you information you requested in violation of a do not contact list. But, even then, there would be no need for such a disclaimer because the information was volunteered. It’s the “other vacation products” clause that has people scratching their heads. Does it mean products offered by Equity Lifestyle Properties? Or does it mean the company can sell the contact information to other companies or give it to their vendor partners, who then get implied permission to violate the do no contact rules and reach out to other people, even if those people have specifically requested they don’t want any unsolicited e-mail or mail. The Federal Trade Commission spells out the rules governing the Do Not Call, Do Not Mail and Do Not Email lists on this site: http://www.consumer.ftc.gov/articles/0262-stopping-unsolicited-mail-phone-calls-and-email I did reach out to Equity Lifestyle Properties last week with some questions about the practice, but have not yet heard back. It is certainly an interesting approach to marketing, and I wonder how many potential customers are spooked away by the wording? Read More »

OPINION: Setting the record straight on Cruise America

OPINION: Setting the record straight on Cruise America (July 20, 2015) -- Since shortly after its inception, RV Daily Report has made a conscious effort not to link to letters to the editor to any publication because they are often one-sided gripes that go unchallenged by the editorial staff. The fact that we violated our own policy in failing to determine the scope of the story underscores why we have gone to great lengths in the past to avoid publishing these editorial hit pieces. Read More »

OPINION: Monopolies aren’t good for the RV industry

OPINION: Monopolies aren’t good for the RV industry (July 16, 2015) -- Camping World gobbles up RV dealers, Thor Industries and Forest River take over RV manufacturers, Lippert Components buys up suppliers, Brown and Brown consolidates insurance companies and now LQK monopolizes the RV aftermarket. This should be raising red flags galore within the RV industry, especially in the RV aftermarket. Does this industry really want most of its dealers, suppliers, manufacturers and wholesale distributors controlled by a handful of companies? Read More »
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