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Virtual Outdoor Expo hires staff, introduces key players

NEW BERLIN, Penn. — The Virtual Outdoor Hospitality Expo has been filling its exhibit hall with several businesses that are easily recognizable to people familiar with the outdoor hospitality industry.

Dozens of marketing calls are now being made every day by Campground Expositions, the expo’s producer, due to the efforts of two new marketing representatives.

Producers Art Lieberman and Deanne Bower recruited two energetic people to solicit sponsors and exhibitors, and their efforts have begun to pay off, Lieberman said.

Jenelle Park, a 28-year old experienced salesperson, has been successful in acquiring several new exhibitors for the expo. Due to her efforts, well-known supplier of weatherproof electrical equipment and services, Midwest Electrical Products, has joined the expo as a Silver sponsor. Park was also instrumental to enlisting Best Holiday Trav-L Park Association as an exhibitor.

Also joining the staff of Campground Expositions is Artem (Art) Shevchenko. “Although he’s new with us, he ‘gets it,’” said Lieberman.

Both Lieberman and Bower said they were extremely happy this week when long-time friends and respected businessmen Chuck Gerber and Brian Legler announced that Gerber Manufacturing would be exhibiting at the expo.

“We meet Brian at several live trade shows every year and couldn’t imagine producing this Expo without his exhibit being there,” said Bower. “This time he won’t have to ship his picnic table to the show.”

The producers are excited about the prospects of having some of the other displays which appear to be expo-bound. Huge water-rides, giant motion picture screens and projection units and several other unique exhibits have announced their intention to participate in the expo.

In setting up the expo, Lieberman and Bower learned that they could import an Excel file into the registration portion of the expo’s software and mass-register thousands of outdoor hospitality businesses at one time. Then the software itself would send out an e-mail to those businesses that are registered giving them an ID number and a password, which they could change when they logged in to the show.

The expo’s website is already prepared and is being customized. Tom Chiarello, from AGS, and Tracie Fisher, with Campground Manager Today, have both volunteered to assist exhibitors in booth setup. “Having actually viewed the software now, there is a minimal amount of computer skills necessary to set up a successful and informative booth,” said Lieberman.

The expo is approaching the half-way mark for booth sales. “We only want 80 of them,” says Bower, “and then we’ll turn all of our attention to attendees.”

In the meantime, Deb Kohls, with Leisure Interactive, is building the roster of speakers, webinars and open forums for the expo.  Advertisements that will emphasize the ease in attending the Expo are also being readied.

Evanne Schmarder, the owner of Roadabode Productions and the producer of the RV Cooking Show, will not only be exhibiting at the show, she may host a webinar. In fact, Lieberman said they are trying to work out an opportunity for Schmarder to put on a live cooking demonstration one day from the expo.

SOURCE: Virtual Outdoor Hospitality Expo press release

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About Greg Gerber

Greg Gerber is a freelance writer and podcaster who has been writing about the RV industry since 2000. He is the former editor of RV Daily Report.

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