CROWLEY, Texas — A park can have a great website, but it’s not going to generate much business if people can’t find it quickly on a Google search, a press release from TXAD Internet stated.
That was the key takeaway from a presentation Braden Walker of TXAD Internet Services made last month to campground operators who are members of 20 Group 4, one of four 20 Groups established by the National Association of RV Parks & Campgrounds (ARVC).
Walker, who is the senior web director for TXAD Internet Services, made his presentation to 20 Group members using Fuze, an online communications program similar to GoToMeeting that enables people in different geographic locations to have virtual meetings with visual presentations.
Walker noted that Google has raised the bar and developed sophisticated search tools that enable the company to sort the stagnant websites from websites that are constantly being loaded with fresh content. Google is also actively rewarding websites that are mobile-friendly.
TXAD Internet Services provided each of the 20 Group 4 participants with search engine optimization reports, which enabled them to see how well their websites were optimized and what needs to be fixed.
“We will run Search Engine Optimization reports for anyone that wants one,” Walker said, adding, “These reports will provide park operators with information on what’s working on their website, what needs to be fixed, and where they rank on particular keyword searches.”
TXAD Internet Services offers Search Engine Optimization (SEO) services, which enable park operators to not only update their websites, but to develop content strategies that can help them achieve higher rankings on Google searches.
Walker said Google’s search engine not only looks for certain keywords in certain places of a website, but it examines the depth of information provided on a website and how frequently the website is updated with blog postings or other fresh content.
“Google doesn’t want stagnant websites,” Walker said. “They want to showcase websites that are putting new relevant information out there for their customers.”
Joe Moore, a campground industry consultant and former manager of The Vineyards Campground in Grapevine, Texas who manages 20 Group 4, said Braden’s presentation was “well received” by park operators who attended the meeting. ARVC’s 20 Group 4 includes park operators from Texas, Michigan, Wisconsin, Montana, Ohio, Oregon, Pennsylvania, North Carolina and British Columbia.
TXAD Internet Services recently made another virtual SEO presentation to managers at Pine Acres Family Camping Resort in Oakham, Mass. and other presentations are being scheduled for other resorts and industry groups across the country this summer.
SOURCE: TXAD Internet Services press release