CROWLEY, Texas — As many parks have learned in recent years, it’s not enough to have a great website. For a website to be seen in Google searches, it has to be updated frequently with fresh content, ideally blog postings that highlight park improvements, new activities, upcoming special events and feedback from consumers, TXAD Internet suggested.
“Google uses sophisticated search tools that enable the company to sort stagnant websites from websites that are constantly being updated with fresh content,” said Braden Walker, director of TXAD Internet in Crowley, Texas.
“Google doesn’t want to showcase stagnant websites,” Walker said. “They want to highlight websites that are constantly putting new information out there for their customers. These are the websites that typically show up in Google searches.”
The challenge for park operators is finding the time to write these blog postings and get them posted to their websites quickly enough and frequently enough to make a difference. This is where TXAD Internet can help. The company has a team of writers who can develop blog posts for campgrounds, RV parks and resorts on a regular basis.
“We offer blog writing services because we found that most parks and small businesses struggle to find people on staff who can do blog writing and posting on a regular basis,” Walker said.
Once the blog content is approved by park operators, the copy is posted on their website as well as on their Facebook pages and other social media sites they may use.
For more information, visit www.txadinternet.com.