DAYTONA BEACH, Fla. — KOA owners and managers got a unique treat Monday during the opening day of the 2015 KOA International Convention in Daytona Beach, Fla.
Twelve buses packed with hundreds of KOA owners and managers did a lap on the iconic track at Daytona International Speedway as the sun set behind the famous checkered grandstands, a release from the company stated.
Smartphone cameras were everywhere as owners snapped their own shots of the home of racing. Later, the KOA conventioneers were hosted at the Daytona Experience Center adjacent to the track.
The Daytona Beach Convention is the second largest in KOA’s 53-year history, overshadowed only by KOA’s 50th Anniversary Convention in Orlando in 2012.
Tuesday’s Convention starts with presentations from KOA President Pat Hittmeier, Senior Vice President of Marketing Toby O’Rourke, Senior Vice President of Franchise Operations Jef Sutherland and Vice President of Brand Development Lorne Armer.
The four will discuss KOA’s record growth in occupancy of more than 10 percent in 2015, as well as new marketing, technology and partnership programs designed to lead KOA to increased success in 2016.
SOURCE: KOA press release