CROWLEY, Texas— If you don’t have a mobile version of your website, you better get one soon or you are at risk of dropping in the Google rankings and being beaten out by your competition, a press release from Texas Advertising reported.
“On April 21, Google is rolling out a new update that will require anyone wanting to rank well to have a mobile site,” said Braden Walker, web director for TXAD Internet Services. “Otherwise, Google will start devaluing those websites that are not compatible with mobile devices.”
Walker plans to discuss Google’s updates and its ramifications for the campground industry during the upcoming Spring Meeting and Tradeshow of the Texas Association of Campground Owners (TACO), which is scheduled for April 26 to 28 in Kerrville.
Most of the campground industry is ill-prepared for this change, Walker said, based on his company’s market experience.
Indeed, while TXAD Internet Services hosts about 200 campground websites in all 50 states, only about 25 to 30 percent of those websites are mobile friendly, Walker said.
“Close to 70 percent of the campground industry is about to be hit hard by this new Google update,” Walker said, “at least in terms of ranking in the first few pages of an Internet search.”
TXAD Internet Services develops mobile versions of websites for its clients in the campground, RV park and resort business. The company also recently rolled out a Search Engine Optimization or SEO service, which enables parks to score higher rankings in Google searches.
TXAD Internet Services’ SEO reports provide park operators with information on what’s working on their website, what needs to be fixed, and where they rank on particular keyword searches.
SOURCE: Texas Advertising press release