BRADENTON, Fla. — Florida resort owner and broker specialist Rob Smith announced today he is transforming his three Florida retirement resort communities and his Fortune Real Estate company. To help with this he’s brought in Mary Arlington, a business consultant who is an award-winning former RV park owner.
“I’ve been raising the bar of my businesses, investing in improvements on all levels. I attended a seminar of Mary’s several years ago, and then began following her comments in a LinkedIn group,” said Smith. “A recent blog of hers hit home with me. Her background and her tremendous hard work in buying a campground, owning and transforming it, and ultimately selling it, I knew she would be a perfect consultant for what I do — finding buyers and sellers of RV parks; she would be a real asset to Fortune Real Estate.
“As for my resorts, I knew Mary had taken her former park to all-new levels, creating a facility her guests repeatedly rated as an ‘A’ with GuestRated and Woodall’s included in their top 8 percent of parks in America,” he added. “It was easy for me to see how she could help guide the transformation of the management and operations of my resorts. Together we could come up with a better product & achieve my mission. That she’s agreed to help me with my goals, I’m thrilled.”
The retirement resorts in central Florida include Sunshine Village, Riverest Waterfront Resort, and The Harbor RV Park & Marina (now to be known as The Harbor Waterfront Resort).
Raising the bar is the goal, and there will be no rock left unturned, said Smith.
“We are evaluating processes, programs, names, operations, regulations and branding — everything from how we answer phones to how we communicate in-house, from the color of our logos to the packaged plans we provide, and from how we market the businesses to how we close deals. Individually,” he explained. “This is a large process, and now multiply it times four businesses! I am so pleased to now have Mary’s assistance in guiding these transformations.
“I’m excited about Rob’s vision for his businesses. Many people tell me of their professional dreams and ideas, but few possess the energy and skills required to achieve the mission. Rob has them,” said Arlington. “He has superb foresight. We’ve always had professional respect for one another, but I’ve learned recently that we both see ‘work’ in the same light. We’re working hard, but we’re enjoying both the process and the achievements.”
The two met through the National Association of RV Parks and Campgrounds (ARVC) annual conferences. Arlington was a park owner, and has served on ARVC’s executive committee. Smith is in his seventh year on the board for the Florida Association of RV Parks and Campgrounds (FARVC). After Arlington sold her RV park, she turned her focus toward speaking engagements and consulting, and works from her office in South Dakota. A few trips to Florida are inevitable, especially when she steps in as trainer for the resort teams. She’s already had a tour of each retirement resort, visited the surrounding communities, and has met the teams.
Mary explained, “Rob’s call late this summer was perfectly timed as I was entering my third and final month of jury duty, meaning I had limited my client load and hadn’t yet filled in my fall and winter plans. Rob’s call certainly filled those in. I still have my pre-existing clients, and I finalized a few other contracts within days of signing with Rob, but I ensure my clients are
“I also admire Rob’s teams,” she added. “They seem to genuinely see his vision, they’re good people, and they’re excited to take the steps to achieve Rob’s vision. When the people are excited, God-willing the team can do anything it sets its mind to do.”
SOURCE: Fortune Real Estate