CRESCENT CITY, Calif. — New television, print and Internet ads and the website for Go RVing’s new “Away” ad campaign will be unveiled Nov. 29 in Louisville, Ky. But the campaign will feature activity at a California campground.
One print ad, shot at the Crescent City/Redwoods KOA in California, will feature a young family by the campfire as evening falls, with a Jayco folding camping trailer provided by All Seasons RV Center in Redding, Calif. At nearby campsites, other families with a Forest River R-Pod travel trailer and Itasca Navion Type C will be settling in.
With the proliferation of smartphones in the market, digital technology will play a major role in the campaign to address today’s market conditions and consumer preferences, including a new mobile version of GoRVing.com and print ads will feature a QR code to drive consumers to the mobile site for rich content.
To reflect today’s consumer in the ads, RVs were requested with amenities such as slideouts, computer connections, flat screen TVs, satellite dishes, GPS, iPod docks, rear cameras and automatic leveling.
SOURCE: California Association of RV Parks and Campgrounds press release