SPEARFISH, S.D. — It’s been 26 years since a total solar eclipse has been visible in the United States and Camp Native, a marketing and campground reservation platform, is helping property owners increase their reservations and drive sales for the event, a release from the company stated.
John Day Industrial Park, a campground located in John Day, Ore., is only open for the week surrounding this year’s solar eclipse. The campground offers wide-open spaces, unobstructed views of the night sky, and low cloud cover for the upcoming celestial event, the release continued. Within three months of using Camp Native’s marketing services, John Day had successfully booked $5,400 worth of reservations.
“Camp Native has been our go-to marketing partner for the 2017 Eclipse. Listing our property was easy and intuitive, and Camp Native’s innovative and proactive approach helped us reach our target audience the way no other site could. Camp Native lets us do it all: manage bookings, update site information, and communicate with our guests,” said John Day, Industrial Park.
The release states campground owners can create profiles, upload images, promote events and activities, secure online bookings from campers, and expand their audience at no cost using CampNative.com
David Woodbury, founder and CEO of Camp Native says, “Our research shows that marketing your property around events or activities is one of the best ways to drive reservations. In fact, 87 percent of campers participate in another outdoor activity while camping, and in many cases, we have found it to be the driving factor for camping in the first place. With over 700 properties signed in just our first year of operations, we are working diligently with our property partners to help them optimize the experience for campers, make it convenient for campers to book, and drive new customers to our partners.”
SOURCE: Camp Native press release