VERGENNES, Vt. — ADK Packworks today announced the debut of its reusable grocery bag, The Grocer. This innovative new take on the classic Adirondack pack basket includes a semi-rigid internal frame and a flat bottom for increased stability, independent of the load, to keep groceries and other odds and ends organized and standing upright, even when traveling.
“The Grocer is the greatest evolution in a reusable grocery bag industry that has seen little innovation since the need for an eco-friendly bag was identified,” said ADK Packworks Co-Founder Doug Rumbough, noting the product builds off the 150-year old concept of the tried and true Adirondack pack basket that was built for carrying heavy loads.
ADK basket packs were originally made using black ash wood splints, split to a thin ribbon, hand pounded to a satin finish, and then intricately woven together. The flat-bottomed pack baskets were used by settlers and hunters to efficiently carry game, fish and gather fruit, while leaving their hands free, he explained.
“ADK Packworks has modernized this classic concept to address the shortcomings of reusable grocery bags by designing a structure that stands up on its own and stays open so it’s easily loaded and unloaded, while also allowing it to hold more than the typical paper or plastic grocery bag,” said Rumbough.
This lightweight, durable, eco-friendly grocery bag takes up little space, as it stands tall when in use, but folds up when it needs to be stored. The Grocer can be adjusted for three different carrying options (two-handled, over-the-shoulder, and backpack style) and gives users additional flexibility when they are on the go with an optional insulated liner that is great for keeping your groceries cold.
“This multi-purpose tote is large enough to carry everything you will need and is perfect for groceries, but is also a versatile solution for packing a bag when going to the beach, taking a hike, or spending time on your boat,” said Rumbough. “With The Grocer you can easily remove the durable ripstop nylon bag from the frame to hand wash it and avoid the health risks of bacteria build up that can form in reusable bags.
“There has been no evolution in the reusable grocery bag over the years and we felt that there needed to be an alternate solution in this category, one that was still environmentally conscious, but increased overall functionality. Our inspiration for The Grocer stemmed from the most timeless utility pack ever invented: the Adirondack pack basket,” he added.
The Grocer is available in three different colors — green, grey and red. Manufacturer’s suggested retail price is $25.
For more information, visit www.adkpackworks.com.