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Home » Author Archives: Greg Gerber (page 3)

Author Archives: Greg Gerber

K-Z orchestrates hurricane relief effort

(Sept. 12, 2017) -- People who live and work in north central Indiana are encouraged to drop off any donations at K-Z. In turn, the company will purchase goods to top off the trucks and make donations to several charities in Texas and Florida. Read More »

Podcast 150 features Bryan Henke with Freightliner

(Sept. 7, 2017) -- Episode 150 starts with a brief synopsis of this year’s Caravan Salon and an overview of the European caravan market. This week’s guest is Bryan Henke, the manager of product marketing for Freightliner Custom Chassis. The company recently rolled out its 5-star customer experience, and Henke comes onto the show to talk about it. He also describes some of the more interesting innovations that have found their way onto Freightliner RV chassis in recent years, such as V Ride, Ultra Steer, Roadwatch, Optiview and the company’s incredible 60-degree wheel cut. Read More »

Caravan Salon exhibitors invest in social areas

By Greg Gerber One of the more surprising aspects of participating in the Caravan Salon show in Dusseldorf, Germany, last week was the amount of space manufacturers and some suppliers set aside for people to socialize. We’re not talking about picnic tables or card tables and plastic chairs either. The companies invested tens of thousands of dollars to secure the space, rent the equipment and stock the area with snacks and drinks. People could indulge in water, wine, beer or soft drinks. One of the organizers told me the sitting areas are a way to keep families at the displays, as well as build relationships between staff and current customers or prospects. The socializing areas were always full as long as the show was open. The only exception was the first day, Trade Day, when the displays were open only to industry professionals. Here are some of the displays set up to entice people to sit down, relax and contemplate their purchases.             Read More »

European caravan companies redesign ‘the box’

(Aug. 31, 2017) -- With the exception of Airstream, much of the American RV industry has a hard time distinguishing one RV brand from another. However, in Europe, caravan makers appear more willing to think "outside the box" to differentiate their products from other caravans on the market. Read More »

Opinion: RV industry faces deja vu all over again

(Aug. 29, 2017) -- Hurricane Harvey will expand what has already been a record-breaking year for the RV industry. Coming to the aid of Americans impacted by a terrible storm is noble and honorable. However, imposing junk on vulnerable consumers during a time of intense need is a completely different matter. Read More »

American companies entice European caravaners

(Aug. 29, 2017) -- Caravan Salon may be Europe's largest recreation vehicle show, but many brands familiar to American consumers and industry professionals had significant displays hoping to entice caravaners and industry professionals alike to check out American ingenuity. Read More »

German caravan industry leads European growth

(Aug. 25, 2017) -- According to Pfaff, the biggest trends in caravan demand in Europe are to make units compact, ensure better mobility, make it easier to set up, increased connectivity while traveling, increased comfort and more individual design options. Read More »

Caravan Salon opens strong in Dusseldorf

(Aug. 25, 2017) - “Needless to say, the secret to success is the complete package: Visitors can look forward to a complete market overview, numerous global premieres, innovations, and current trends as well as exciting side events for the whole family,” said Schafer. Read More »

Podcast 149 features The RV Show USA

(Aug. 24, 2017) -- This week’s guest is Alan Warren, the founder of The RV Show USA. He wants everyone to have fun in their RVs and to share their stories of adventure with others. The RV Show USA is a radio show that is broadcast over the internet, but is also available to radio stations across North America. His guests on The RV Show USA often include some of the RV lifestyle’s biggest YouTube stars and bloggers, but he also features individual RV owners that have wonderful stories to tell. Read More »