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Home » Author Archives: Greg Gerber (page 3)

Author Archives: Greg Gerber

19 firms to host Supplier Showcase in Elkhart

(Sept. 15, 2017) -- The suppliers invite attendees of the Elkhart Open House to stop by and take advantage of a grand prize drawing for a $1,100 cruise gift card as well as giveaways (while supplies last) and lunch with refreshments on Tuesday and Wednesday. Read More »

Hershey Show attendance sets opening day record

(Sept. 14, 2017) -- In 2016, 9,205 people participated on opening day, which is traditionally the day devoted to seasoned citizens who get reduced admission on Wednesday. The record is more spectacular considering a heavy drizzle hung over the show grounds at the Giant Center for most of the day. Read More »

SEMA to host special education events at show

(Sept. 13, 2017) -- "To ensure that attendees get the greatest value for their investment, the entire week of the SEMA Show is filled with multiple networking events, special activities and a comprehensive educational program," said MacGillivray. Read More »

K-Z orchestrates hurricane relief effort

(Sept. 12, 2017) -- People who live and work in north central Indiana are encouraged to drop off any donations at K-Z. In turn, the company will purchase goods to top off the trucks and make donations to several charities in Texas and Florida. Read More »

Podcast 150 features Bryan Henke with Freightliner

(Sept. 7, 2017) -- Episode 150 starts with a brief synopsis of this year’s Caravan Salon and an overview of the European caravan market. This week’s guest is Bryan Henke, the manager of product marketing for Freightliner Custom Chassis. The company recently rolled out its 5-star customer experience, and Henke comes onto the show to talk about it. He also describes some of the more interesting innovations that have found their way onto Freightliner RV chassis in recent years, such as V Ride, Ultra Steer, Roadwatch, Optiview and the company’s incredible 60-degree wheel cut. Read More »

Caravan Salon exhibitors invest in social areas

By Greg Gerber One of the more surprising aspects of participating in the Caravan Salon show in Dusseldorf, Germany, last week was the amount of space manufacturers and some suppliers set aside for people to socialize. We’re not talking about picnic tables or card tables and plastic chairs either. The companies invested tens of thousands of dollars to secure the space, rent the equipment and stock the area with snacks and drinks. People could indulge in water, wine, beer or soft drinks. One of the organizers told me the sitting areas are a way to keep families at the displays, as well as build relationships between staff and current customers or prospects. The socializing areas were always full as long as the show was open. The only exception was the first day, Trade Day, when the displays were open only to industry professionals. Here are some of the displays set up to entice people to sit down, relax and contemplate their purchases.             Read More »

European caravan companies redesign ‘the box’

(Aug. 31, 2017) -- With the exception of Airstream, much of the American RV industry has a hard time distinguishing one RV brand from another. However, in Europe, caravan makers appear more willing to think "outside the box" to differentiate their products from other caravans on the market. Read More »