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Home » Author Archives: Greg Gerber (page 1498)

Author Archives: Greg Gerber

Dealing With Failure Comes with the Job

If you could talk to the people you have most admired in life, the biggest successes, the top names, you will find that they also are the biggest failures. They lost more games, struck out more times, lost more money and had more doors slammed in their faces. The difference in their lives is that they never quit.

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Developing Your Referral Business

One of the most difficult parts of selling is prospecting/networking, or getting new customers. By far the most powerful thing you can have when approaching new people is a referral from their colleagues, friends or others they respect. The big question that comes before "selling" referrals is "getting" the referrals in the first place.

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Customer Loyalty in 3 Easy Steps

Do you spend a lot of time and energy trying to attract new customers to your dealership, hoping to pump up your bottom line? If so, you're probably missing an untapped source of sales that exists right inside your dealership - there's truth in the statement that your customer base is your most valuable asset.

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Praising Your Employees

A common complaint among sales managers is that they don't get enough cooperation from their employees. You have to realize that you need to give before you can expect to receive. If you want employees who will work with initiative, ingenuity, and enthusiasm, you have to make them feel good about their job and about themselves.


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Recession Selling

Selling RVs in tough times requires a tough attitude. Half the battle is in your head and the other half is on the streets. Customers will object to price—that’s what they do. First, they test your price; next, they test your resolve. Being prepared to sell in tough times is the mental game of success. Positive thoughts provide the mental fuel you need for your journey. Positive behavior results from these positive thoughts. These tips will help you move in a positive direction in tough times:

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Why Listen to Business Audiobooks?

Most successful salespeople and managers would love to improve themselves by reading and taking courses, but lack the time to do so. This is where audiobooks can play an important role in your professional career and give you the competitive edge.


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Your Road to Success

What is success? Success has been defined as “the progressive attainment of a worthy goal”. While this is a good general definition, each one of us has our own specific idea about what success means to us. So, what does success mean to you? For some people it means status, prestige, and respect; for others it means power - the ability to influence and command others. But for most people, their definition of success includes financial independence and security.

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A Leadership Blueprint for RV Sales Managers

If you were to build a house, you would begin with a blueprint. This blueprint proves useful because it contains more than directions on how to build a house. It also describes the finished house.

So, what does this have to do with leadership?

Several months ago, I asked an audience of Sales Managers to tell me the characteristics of an ideal leader. Their answers were (in the order collected):


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