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Home » Author Archives: Greg Gerber (page 1498)

Author Archives: Greg Gerber

Mike Snell: Monaco RV — A new company with a renewed commitment

All of us here at Monaco RV, LLC are very excited about our new company. The last several months have been a bit bumpy, but now manufacturing, sales and support operations are up and buzzing.

We are developing modern new products for 2010 and beyond, our new dealer body is getting on board – with many of the same familiar names you know – and we’re looking forward to sharing our successes with all of you, our Monaco RV friends and family.

So how did we get here?


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Let’s make it a sensational centennial

It is a great pleasure to announce that next year RVIA will lead an industry-wide, year-long celebration to recognize the 100th anniversary of the RV industry with an array of centennial events and promotions that will highlight our proud past and bright future.

The RV centennial celebration will strongly and vividly communicate why RV travel has grown in popularity over the last 100 years and why the industry will continue to have a robust future as we begin our second century. What can you do to join us in the wonderful celebration?

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Making Sales Training a Learning Experience

How do you make sales training a meaningful, learning experience for all levels of RV sales performers, and still make it adaptable? This is a problem that Sales Managers have struggled with for years. You don’t want to make it too easy for the high performers, yet too difficult for the green peas.

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Gary LaBella: RVs are on the radar, the industry is ready for recovery

Every day seems to bring new and divergent economic reports that either point to signs of a recovery or reinforce that we are still not out of the woods. As the analysts and pundits pore over data and debate the condition of the general economy, let us look at how the industry's dual marketing efforts – the Go RVing national advertising campaign and RVIA's public relations initiatives – have helped the RV industry during the past year in a very fluid environment.

In my opinion, one of the wisest choices we made as an industry was continuing to be as aggressive as possible over the past year in promoting RV travel to consumers and the media by funding the Go RVing national advertising campaign and RVIA's public relations initiatives. Even on severely reduced budgets, we were able to maintain our industry's presence in the marketplace and build demand for your products.

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One Leggers – Buyers or Not? It Depends On Who You Talk To

I received an email from one of my dealers recently asking if I had any specific information on how to handle one-leggers or "single opportunity" customers. While I have always considered them buyers like any other customer I didn't have anything in writing and it brought up an interesting point. It also reminded me of a personal experience I had when I was on the line selling RV's.

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Can You Really Judge Website Pages by Their Titles? Search Engines Do

Just a quick note before I dive into this week's topic, for clarification.

The intent of this blog is to give you information about how to gain more 'purchase ready' internet traffic. There are a great many items that are included in search engine optimization. Some techniques are on-page adjustments; others are off-page methods. Both have value. From writing your own Wikipedia article and relationship building in social media networks, to pay per click campaigns and how to use Google Base, we will cover a variety of topics that will help you gain more visitors and increase sales. So stay tuned . . .


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Phone Skills for RV Sales – At the Tone, Please Don’t Leave a Message?

When it comes to RV sales training everyone agrees that high quality phone skills are critical to long term sales success.

The ability to turn an inbound or follow up phone call into an appointment gives any RV sales pro not only the ability to generate additional sales and income apart from the walk in customer, but also a level of confidence few receive. We also know it is an age old challenge to get salespeople to make the necessary calls and make them in a high quality manner.

Good phone skills come natural only to a few however. Most of us are just not good on the phones and need training and instruction on how to handle the different types of calls and knowing what to say and how to say it. Recently I’ve had some interesting points come up regarding leaving phone messages.

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Motivating Your Salespeople Through Appreciation

It's been said that there are two things people want more than sex and money...recognition and praise. Time and time again the one motivating factor that is at the top of most salespeople’s lists is appreciation for a job well done. It is more requested than even money.

Why don’t more Sales Managers give appreciation? Some say they don’t know how to give it. Others don’t know what to give appreciation for in the dealership. Yet others say they are too busy to give appreciation.

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Establishing Yourself as an Expert

The most important aspect of a successful salesperson is developing the correct mindset toward your customers. And this is not the over used phrase "The customer is always right". Actually the correct mindset I'm referring to is to always think in terms of benefits for your customers. The highly successful salesperson thinks of ways to show interest in their customers even before they come into their dealership.

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New Federal Minimum Wage Takes Effect July 24, 2009

Lawmakers decided on January 10, 2007 to increase the minimum wage three times in three years, from $5.15 to $5.55 per hour in 2007, to $6.55 in 2009, to $7.25 in 2009. Arguably, this was a good idea, since the minimum wage had not been increased in 10 years. But somewhere near the middle of all this the economy began its downhill slide. Now business owners are saddled with an increase in the minimum wage that is burdensome at a time when they are burdened enough

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Dealing With Failure Comes with the Job

If you could talk to the people you have most admired in life, the biggest successes, the top names, you will find that they also are the biggest failures. They lost more games, struck out more times, lost more money and had more doors slammed in their faces. The difference in their lives is that they never quit.

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Developing Your Referral Business

One of the most difficult parts of selling is prospecting/networking, or getting new customers. By far the most powerful thing you can have when approaching new people is a referral from their colleagues, friends or others they respect. The big question that comes before "selling" referrals is "getting" the referrals in the first place.

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Customer Loyalty in 3 Easy Steps

Do you spend a lot of time and energy trying to attract new customers to your dealership, hoping to pump up your bottom line? If so, you're probably missing an untapped source of sales that exists right inside your dealership - there's truth in the statement that your customer base is your most valuable asset.

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