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Chuck Marzahn

Chuck Marzahn is a nationally recognized RV industry expert.  He is considered by many to be an expert in the customary and usual practices of running a dealership from the perspective of ownership or from that of general manager.  He is published and is recognized as the expert on the physical layout of the dealership facility. 

His expertise also includes fixed operations on the retail and wholesale level and he is frequently sought for facilitating strategic planning sessions.  Manufacturers regularly seek Chuck’s counsel regarding how to interact effectively with their respective dealer body.

In 2002, Chuck Marzahn and Tom King, both having been mentored by Bill Gorman, came together to form Marzahn & King Consulting, Inc. based in Virginia Beach, Va.

Prior to that Chuck held a position a vice-president with Integrated Dealer Systems (IDS) since 1998.  While with IDS, he built an organization that delivered all post-implementation training and consulting for dealers on the IDS dealer management system.  He is published as an expert in the areas of information technology and knowledge management in national association magazines.

In 1995, at the request of industry mentor Bill Gorman, Chuck accepted the position of president of Gorman Planning Co., Ltd., at which he gained a view of the industry that has been shared by few others.  Twenty years of retail management experience, coupled with running an industry leading management consulting firm, gives Chuck the opportunity to see emerging trends and to achieve an overview of industry standards and practices.  He is an expert on customary and usual procedures and practices in dealerships. 

He has also been the primary moderator for Gorman’s 20-Group Program. Chuck is invited regularly to speak at manufacturer’s dealer meetings, trade associations and conventions. His contributions as a columnist are found in several trade magazines. He also performs business valuations and has served as an expert witness.

Chuck is regularly involved in the development of curricula for industry business and management training, and is a certified technical trainer (CTT).

Chuck can be reached by calling 757.227.6646 or by e-mailing chuck@marzahnandking.com.

 

 

Virtual 20 Groups

Minimize

Virtual 20 Groups beat other 20 Groups for many reasons:

  • The cost to participate is about half
  • No mandatory travel costs
  • There is no obligatory five-day orientation
  • Participants don’t need to leave their dealerships for days at a time
  • Managers can attend meetings about their departments at no extra charge
  • Composite data is more recent, so the data and decisions are better
  • You have questions and concerns every month, so we meet every month not just two or three times a year

For more information on Marzahn and King's Virtual 20 Groups, click here


Latest Posts

When Should You Fire a Customer? by Chuck Marzahn

When Should You Fire a Customer? 

By Chuck Marzahn 

We’ve all seen the circumstance in which a customer crosses the line.  In the 

current market we are understandably hesitant to turn away a paying customer.  

What are the long-termeffects of maintaining atoxicrelationship?  And all this 

applies to more than customers.  It applies to employees and to vendors, too. 

Don’t you just know it in your gut while you are dealing with some folks?  

 

 

 

Letter from Jesus about Christmas -- by Chuck Marzahn

You all know me.  I like the basics.  Here's a fresh look on an old theme at the start of the Christmas Season.  It is my hope you will enjoy it as much as I did when you read it. 

This came to me from a long-time friend.  It was written by his pastor, Richard L. Fortier, Jr., from Oakwood Christian Church.  I seldom pass on "forwards."  It's his original work and many might miss it otherwise.  

I'm hoping you have a Happy Thanksgiving and a safe and joyous Christmas!  2010 holds much promise!

Skinny Dippin' by Chuck Marzahn

When the tide goes out, you discover who’s been swimming naked.  – Peter Drucker

Drucker should need no introduction.  He gave us the term “knowledge worker” and is widely accepted as the father of the science of management. 

His catchy saying exposes a lot of truth currently or soon to be visible in our industry. 

The tide of money that has hidden activities many dealers would like to have been hidden has gone slack

Feed Your Head by Chuck Marzahn

All this talk of the 40th anniversary of Woodstock must be giving me flashbacks. (You MUST know I’m kidding) Anyone remember Grace Slick belting out the words "feed your head” in White Rabbit? What are you feeding your head lately?

The Time is NOW by Chuck Marzahn

Last April I went out on a limb. Citing the conversations I'm having with dealers, I said we are headed out of the recession. What I'm now seeing in the paper and elsewhere confirms that. We're facing one of those "Now" moments. We've always been told to plan for the future but live in the present. NOW is that time.

Banks -- What in the world are they thinking? by Chuck Marzahn

Banks. Financing. Floorplan. Retail Paper. Topics which are top of mind at most dealerships today. I have a pretty good idea what the dealers are thinking. But where are the banks coming from? RVDA will focus on those topics in some detail this coming October. Be sure to sign up. What can the banks possibly be thinking to rationalize some of the decisions they are making? Are they out of their minds?

 

Monaco Redux by Chuck Marzahn


I understand dealers are currently negotiating the terms of Monaco Dealer Contracts. I’m hit with déjà vu.

Remember when Monaco was making noises about Franchise of the Future? Remember how it was going to set the standard for customer brand loyalty and for dealer/manufacturer relationships?
 

What are YOU hearing? by Chuck Marzahn

“So – what are you hearing?” It’s the most common question I’m asked. I’m hearing snippets and pieces on a consistent basis that things are looking up. People ask the other question – “How are YOU doing, Chuck?” I have been saying, “Business is slow but life is good.” Even my business lately has been picking up. Maybe I’m a bit more focused on the relationships and the marketing that I was. I’m sure it’s true. It’s likely true for you. I going to start saying it this way, "Business picking up and life is GOOD!

Here’s what I’m hearing…

 

Out On A Limb by Chuck Marzahn

Ask five economists a question and, it is said, you will receive six different answers. Unsurprisingly, Harry Truman, like every president, often had difficulty extracting useful information from his economic advisors. "All my economists say, 'on the one hand... and on the other hand...'" Truman once cried. "Someone give me a one-handed economist!"
 

Congrats to Greg by Chuck Marzahn

You just can't keep a good man down. Welcome back, Greg. Hope you enjoyed your brief hiatus.

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