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The discussion taking place regarding social media is fascinating. It’s a very predictable conversation as a business jumps into this new exciting media channel.
It goes something like this.
“WE HAVE TO GET INTO SOCIAL MEDIA!”
“I agree we can’t be left behind and it might be a silver bullet!”
“HOW DO WE DO IT?”
“I have a friend who’s into social media or we can use our internet guy.. he’s a wizard on Facebook. Let’s get one of them to set it up and run it.”
“HAVE WE SOLD ANYTHING?”
Put a Post-It note right where you can see it and write down: Marketing Is About To Get Really Hard! What Am I Doing About It? It’s the calm before the storm. Are dealers about to be caught unprepared? The answer is a resounding YES! If you thought marketing was challenging in 2009 watch the next few years closely! HERE’S SOME BREAKING NEWS
Put a Post-It note right where you can see it and write down:
Marketing Is About To Get Really Hard! What Am I Doing About It?
It’s the calm before the storm.
Are dealers about to be caught unprepared? The answer is a resounding YES!
If you thought marketing was challenging in 2009 watch the next few years closely!
HERE’S SOME BREAKING NEWS
I’m sure you’ve seen the picture on the right some where if not everywhere while online. If you’re abusiness owner and your not familiar with it I strongly suggest you continue reading. The company LinkedIn, founded in December 2002 and launched in May 2003, just reached a milestone in March 2011 surpassing 100 Million members. So if you thought that this networking site was not worth the effort, think again.
I’m just the messenger so please don’t shoot!
Your sources are bad!
There are a number of reasons why businesses aren’t happy with their results from social media. Every reason seems to go back to the source of advice.
We recently did a webinar on social media to over 100 businesses. In a survey at the end of the seminar everyone that responded said they were frustrated with their social media results. They all realized that they were headed in the wrong direction.
Here are five reasons why businesses are becoming more frustrated:
January 15, 2011 A general rule of human behavior is when someone gets really defensive and angry they’re hiding something. It might be a lack of knowledge, lack or understanding or they feel like they have failed. I have seen an up swing in web providers usually the smaller ones who are becoming very defensive toward marketing integration. They hold there web sites as sacred ground.
A general rule of human behavior is when someone gets really defensive and angry they’re hiding something.
It might be a lack of knowledge, lack or understanding or they feel like they have failed.
I have seen an up swing in web providers usually the smaller ones who are becoming very defensive toward marketing integration. They hold there web sites as sacred ground.
Territorial Disputes Are The Number One Killer Of Social Media Programs!
Two pieces of social media advise are combined in Ron’s two basic rules of social media.
RULE #1: Don’t shove retail selling into the social conversation.
Don’t fall in line. If there’s one trap waiting for you in social media it’s following what the pack is doing.
If you’re wondering the impact YouTube has had on America take a look at these numbers. Remember, YouTube is just a tool and not a magic pill. Posting a video, to just post a video will not help you obtain your marketing goals. However, put the right RV Advertising plan in place with the right videos……WOW! What an audience!
Remember, YouTube is just a tool and not a magic pill. Posting a video, to just post a video will not help you obtain your marketing goals. However, put the right RV Advertising plan in place with the right videos……WOW! What an audience!