Online advertising comes in many forms, and as methods to deliver the advertising message get richer, the choices become more complex. You can pick and choose which type or which combination of ad types to use, where to place the ads, and what page you want people to land on when they access your website. But, do you know where to find your target market? Do you know what to say? Do you know what type of ad to place to make the greatest impact?

Building credibility on the web is vital to gaining new business, and increasing sales at your dealership. 70% of consumers with internet access will make a decision about your business before they ever come through your doors. And, of those who surf the web for your products and services, 75% will spend their money locally. So if your clientele is composed mostly of customers within your community and the surrounding area, your website is speaking to them loud and clear. What is it saying about your business?

The words you use on your website are evaluated by visitors. Even the non-human kind. And what you are saying will determine who they send to visit your site. Who are you inviting?

Just a quick note before I dive into this week's topic, for clarification.

The intent of this blog is to give you information about how to gain more 'purchase ready' internet traffic. There are a great many items that are included in search engine optimization. Some techniques are on-page adjustments; others are off-page methods. Both have value. From writing your own Wikipedia article and relationship building in social media networks, to pay per click campaigns and how to use Google Base, we will cover a variety of topics that will help you gain more visitors and increase sales. So stay tuned . . .