Greg Gerber posted on July 29, 2010 14:25
PHOENIX -- Beaudry RV Company turns to Twitter to get the word out about deals, sales and the latest in RV industry news, the dealership reported today.
"The social media craze has been in full swing for several years. Those utilizing social media fall into two general age groups: those in their early 20s and 30s, and those who have retired or have children and grandchildren they want to keep up with. And those two age groups just happen to fall into Beaudry RVs key marketing groups," said Scott Beaudry.
"RV shows and buying trends are showing that consumers in their early 20s and 30s are purchasing their first RVs. They are driving the market toward lightweight travel trailers and eco-friendly products. They want affordable and something that can go anywhere," said Beaudry. "This same generation of buyers turns to Facebook and Twitter to find out about sales and deals on their favorite products. The older generation, trying to keep up with kids and grandkids are also utilizing Facebook and Twitter.
“We’ve been posting relevant RV news and sales on Twitter for the last year,” he added. “We have a loyal customer base and we want to be sure they are up to date on our latest products, sales and company events.”
A new study released July 13, 2010 by ExactTarget finds nearly 40 percent of consumers turning to Facebook and Twitter to supplement the news, information or deals they receive via e-mail marketing, Beaudry noted.
“Staying tuned in to how people prefer to receive their information gives us a boost up over other companies,” he said.
For more information, call Beaudry at 520.239.5054 or visit www.BeaudryRv.com.
SOURCE: Beaudry RV press release