Greg Gerber posted on July 28, 2010 12:38
SALT LAKE CITY -- Copies of the new 2010/2011 “Life Elevated” Utah Travel Guide are now available for travelers to plan their Utah vacations.
A dramatic shot of Canyonlands National Park’s Natural Arch is featured on the cover of the guide, which contains 176 pages of full-color photography, comprehensive destination information, and a pull-out map. The new guide includes a welcome from Governor Gary R. Herbert.
“This new Utah Travel Guide builds on the momentum we have experienced since the launch of the ‘Life Elevated’ brand,” says Leigh von der Esch, managing director of the Utah Office of Tourism, an agency of the Governor’s Office of Economic Development (GOED). “The eye-catching photography and outstanding design work make this guide a coffee table keeper. It’s a stunning presentation of information that allows the traveler to easily find the exceptional experiences accessible throughout the state.”
The guide also functions as an economic development tool for the state. “Our new Travel Guide showcases the many key contributors to Utah’s quality of life,” says GOED executive director Spencer Eccles. “Our winter and summer activities highlighted in the new guide provide the ‘natural incentives’ Utah needs to retain, grow and attract business.”
Features of the new Utah Travel Guide:
- Utah’s public lands and scenic byways
- Olympic venues
- Winter activities
- Water sports
- Hiking and backcountry adventures
- Climbing and bouldering
- Biking
- Wildlife adventures
- Off-road adventures
- Utah golf
- Guides and tour operators
- Arts and culture
- Accommodations
- Campgrounds
- Annual events
The Utah Travel Guide was designed by Salt Lake City graphic artist Larry Clarkson who has worked on travel guides for the state for more than 20 years. Hudson Printing of Salt Lake City printed 100,000 copies of the guide. Copies are being distributed to tourism offices and welcome centers around the state.
The previous edition of the Utah Travel Guide was given the Mercury Award for Best in the Nation by the National Council of State Tourism Directors, a consortium of tourism leaders from all 50 states administered by the U.S. Travel Association.
To request a complimentary copy, call 801.538.1900 or visit www.utah.travel.
SOURCE: Utah Office of Tourism press release