Greg Gerber posted on March 19, 2010 09:39
ST. PETERSBURG, Fla. -- Priority One Financial Services welcomed Laura Smith to its marketing department, the company announced today.
In her position as marketing coordinator, Smith will be responsible for creating marketing pieces for Priority One’s dealerships and dealer leads, forming the company’s brand standards and building a new website. Additional duties include writing press releases, industry related articles, a quarterly newsletter and educational material.
Before Priority One, Smith worked at Wellcraft Marine and Hydra-Sports in their marketing department and is a graduate from the University of Wisconsin – Madison. Laura moved to Florida six years ago from the Midwest in order to boat year round. She and her husband own a Formula PC and enjoy boating in the Tampa Bay area.
“We are excited to have Laura join our company,” said Heather Mariscal, president of Priority One. “Her past experience at boat manufacturers, Wellcraft Marine and Hydra-Sports, will be valuable since our business focuses on recreational dealerships.”
About Priority One Financial Services
Priority One has been serving the marine and RV industry since 1987. Acquired in 2007 by Forest River, Inc. a Berkshire Hathaway company, Priority One serves as the F&I managed services provider for hundreds of dealers nationwide. For more information, visit www.P1FS.com.