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MILWAUKEE -- ARI Network Services, Inc., a provider of technology-based business solutions designed to increase sales, announced today that FootSteps Essentials recently received Powersports Business magazine's 2012 Nifty 50 Award.

Winners of the Nifty 50 Awards were selected by the editors from Powersports Business and its sister consumer magazines in the powersports industry.

Based on ARI's award-winning lead management solution, FootSteps Essentials helps dealers convert more opportunities into sales by easily automating a consistent lead nurturing and communication strategy, and efficiently managing the sales process, said Dave McMahon, senior editor at Powersports Business.

"Powersports Business selected 50 products and services that we considered must-see items at this year's Dealer Expo," said McMahon. "These Nifty 50 items, we suspect, will be the most interesting and possibly the most profitable for the coming selling season. We are happy to recognize ARI and FootSteps Essentials as a winner of a Nifty 50 Award."

"Having FootSteps Essentials selected as one of the most promising products in 2012 is a great honor," said Jon L. Lintvet, chief marketing officer and vice president of product at ARI. "FootSteps Essentials includes all the key features a dealership needs to convert more opportunities into sales, faster. Single-location dealers and dealers who are new to lead management can get started using this affordable edition and easily upgrade to FootSteps Professional as their needs grow. We are thrilled to have won Nifty 50 awards for ARI products – including WebsiteSmart, FootSteps and SearchEngineSmart – in five out of the last six years."

Dealers can now experience FootSteps Essentials firsthand and free of charge for 30 days at TryFootSteps.com. Dealers who attended Dealer Expo, held in Indianapolis, had the opportunity to meet with ARI team members for hands-on demonstrations of FootSteps Essentials and other new products, including PartStream Essentials, PartStream Mobile and AccessoryStream.

About ARI

ARI Network Services is an innovator of SaaS solutions that serve several vertical markets with a focus on the outdoor power, powersports, marine, RV, and appliance segments. Solutions include eCommerce‐enabled websites, lead generation/lead management services, search engine marketing, and electronic catalogs parts, garments, and accessories.

ARI markets its products and services through multiple sales channels and geographic markets, and currently serves approximately 18,000 equipment dealers, 125 manufacturers, and 150 distributors worldwide. ARI has customers in more than 100 countries with the primary market being the Americas served by multiple U.S. offices. The company also maintains sales and service operations in the Netherlands, serving the EMEA and APAC markets.

For more information on ARI, visit www.arinet.com.

SOURCE: ARI Network Services press release