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Monday, February 06, 2012
Will Carriage auction gouge buyers? Will Carriage auction gouge buyers?
By Greg Gerber @ 8:06 AM :: :: 11 Comments :: Article Rating :: RV Industry, Headline
 

MILLERSBURG, Ind. -- People heading to the Carriage RV auction Feb. 21 may want to bring some extra money, one Elkhart area supplier told RV Daily Report after he realized bidders will be paying an extra 12 to 15 percent just for the privilege of bidding on an item.

Marv Miller, president of Intertek Distribution, a wholesale lighting distributor serving the RV industry, said he is baffled as to why the auction company is charging so much money, especially in this economy.

"The goal of any auction is to attract bidders," he explained. "The more buyers there are, the higher the prices the company will command during the auction. But, if buyers have to pay a 12 percent premium just to bid on site or a 15 percent premium to bid online, plus 7 percent sales tax if they don't have an exemption, I think the auctioneers are hurting themselves in this process."

Miller noted that his company held an auction a year ago to liquidate some unwanted inventory and his company paid a 7 percent fee for most items, or 3 percent for vehicles like forklifts and trucks. In fact, the highest premium he has ever seen at an auction is 10 percent, but even then, big ticket items incurred just a 3 percent fee.

But, at the Carriage auction, Myron Bowling Auctioneers makes no such distinction -- everything sold will incur a 12 or 15 percent premium.

Miller said he opted to pay the fees on behalf of buyers bidding at his auction because he knew if more buyers showed up, he'd get more bids and wind up with higher prices paid for the items he was auctioning.

The receptionist at Myron Bowling Auctioneers refused to allow RV Daily Report to speak with any of the auctioneers, but she noted it was standard company policy to charge all buyers the high premium. The company is the sole recipient of the fee, she noted. It is not shared with the bank that ordered the liquidation.

That means, if someone were to pay $50,000 for one of the finished fifth wheels, which the auction company calls "travel trailers," the buyer will pay at least $7,500 in additional fees to the auction company.

Last Thursday, Miller sent an e-mail to Myron Bowling sharing his views on the fees the auctioneer is charging.
"Why do you believe it is fair or right to charge a 12 percent buyer's premium -- on everything?" Miller asked. "You ask people to come to an auction, waste their time to stand waiting for an item to sell, and charge 12 percent for high ticket items as well as inventories. What kind of buyers are you expecting to come to this auction?

"Looking at the sale bill, you will need a lot of wholesale buyers that can buy bulk and in large lots," Miller wrote. "I refuse to go to an auction where I have to pay for the 'privilege' to purchase.' I have never seen any auction company try to gouge our industry, and buyers, with a 12 percent fee."

Miller closed his note by explaining the seller shouldn't have to pay anything and that he bank or the seller should pay these fees instead.

Bowling responded to Miller's message by saying, "Sorry you're not coming. I can't change the buyer's premium, but you can adjust what you pay to account for the premium. The bank has already lost all they want to on this business."

Although he is no longer planning to participate in the auction because of the fee, Miller cautions those people who plan to attend to be careful to ensure they aren't caught up in "auction fever."

"People have a tendency to set a budget for what they intend to buy. But, as prices climb, bidders may go over budget on some times. Then, if they win the bid, they will be greatly surprised at checkout to learn that they must pay 12 to 15 percent more than they expected," said Miller. "They forget they are paying premium dollars on top of the purchase price.

"These fees are unheard of in Northern Indiana, especially in this economy," he added. "I suspect the bank or the auction company is trying to take advantage of this situation. But, they are forgetting that 300 suppliers in the RV industry, including myself, have lost money on the Carriage closure. And for those of us trying to buy our inventory back, they are going to charge us a premium to do so. It's wrong and not fair at all."

 

 

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Comments
Bob Zagami
# Bob Zagami
Monday, February 06, 2012 10:40 AM
What if the held an auction and nobody came?

I hope everybody stays home and stiffs the bank and the auctioneer!
Bernie
# Bernie
Monday, February 06, 2012 10:53 AM
I agree 100% with Bob Zagami... nobody show up!!
Kinda like the elections - re-elect nobody
Rocky Miller
# Rocky Miller
Monday, February 06, 2012 11:04 AM
Stay Home, Save money, and watch a game. You surely will be able to get better prices at a Distributer or Surplus warehouse's. Its time to stop all these companies from Ripping people off, including the Government, Insurance Companies, Utilities, Property Taxes, Gas companies and now the Auction companies think they can get away with it too!!
Dave
# Dave
Monday, February 06, 2012 11:37 AM
I have no affiliation with Carriage, Myron Bowling, or any bank. I am just an interested reader.

These comments seem kind of silly to me. I mean, when was the last time someone accused the grocery store of ripping them off because they were charging 15% margin on the food? It would only be a rip off if that wasn't disclosed, and then the buyer was surprised with the premium when they checked out, and were contractually obligated to complete the purchase.

And how many business owners would be forthcoming enough to tell their potential customers how much their products / services were marked up? Would you tell your customer at checkout they're paying 25 - 40% more than you paid for it? I don't see any RV dealers doing that!

But clearly this information is readily available to anyone who wants to bid at the auction. Mr. Miller was aware of it well before auction day.

The solution seems simple enough to me. Decide what you're willing to pay. Use your calculator to take 15% off that. And have the self control not to let yourself get bid up above that amount.
jason
# jason
Monday, February 06, 2012 11:59 AM
I AGREE TOTALLY WITH DAVE I JUST ARRIVED HOME FROM A TO DAY AUCTION IN LITTLE ROCK, AR WITH THE EXACT FEE STRUCTURE AS LISTED HERE. EVERYONE KNOWS THE FEE JUST FIGURE IT IN TO YOUR BID NO PROBLEMS. THIS IS JUST A SIGN OF A GOOD AUCTION COMPANY TRYING TO PAY ITS OVERHEAD AND MAKE A PROFIT AFTER ALL EXPENSES. SOUNDS TO ME LIKE MR. MILLER JUST NEEDS TO LEARN A LITTLE ABOUT HOW LARGE NATIONWIDE AUCTION FIRMS WORK!!!!!!!
John
# John
Tuesday, February 07, 2012 1:33 AM
Over the last 12 years, or so, it seems the fee structure of auctions have changed. At one time, auctioneers made their percentage on the total of all items sold. The winning bid price was the winning bid price; no fees, premiums or other additional charges. The person or company that hired the auction service paid that percentage from the auction earnings. This "new" way of holding an auction has basically come from so many bank auctions. Banks were already losing money on the whole deal, so by charging the bidders the percentage that they would have normally paid the auction service, the bank doesn't lose as much.

Trying to compare an auction to any other retail based business is silly. When a grocer or RV dealer buys their product, I'm pretty sure they pay their cost, not the distributors cost plus 15%. The idea of an auction is the winning bid is the cost, not the cost before an auctioneer markup. Buying at an auction and buying retail is not comparing the same ways to purchase.

The bottom line is that we are a consumer driven economy. If enough people do not support this type of auction, and the bank and the auctioneer do not make the money they need, they will eventually change their practice.
Bill
# Bill
Tuesday, February 07, 2012 9:38 AM
John is right, just don't participate. Eventually they will realize it won't wotk and they will have to review the way they do things!
Jim
# Jim
Wednesday, February 08, 2012 2:27 AM
Is it possible that this auction is being set up so that someone is going to bid on the assets of the complete company and not break it up?
Bob Zagami
# Bob Zagami
Wednesday, February 08, 2012 3:26 AM
I'm not sure how this auction will be conducted. There are auctiions where each indivdual piece, or group of pieces, are auctioned off separately and then before anyone can take possession of what they bid on, all items are totaled up to get the amount of money bid and then they place a 10% premium on that number and auction off everything at the higher price to one bidder. If somebody steps up to bid at that price, or higher if a bidding war breaks out, then the indivdual bidders lose and somebody walks off with everything. Not sure if this auction will work that way.
Terry B
# Terry B
Wednesday, February 08, 2012 11:30 AM
well we were planning on attending and i had even blocked off to drive 10 hours to make the trip. I will be staying home is all I can say and the greedy suckers can keep their crap.
Del L.
# Del L.
Monday, February 13, 2012 1:36 AM
It's the typical walmart philophosy of charging the seller to sell their products & the buyer to buy them. Boycott them.
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