For RV Education 101, training is fundamental
By Greg Gerber, Editor, RV Daily Report
It's funny how some of the smallest ideas turn into the biggest projects. Mark Polk was working as a sales manager for an RV dealership in North Carolina in the late 1990s. When people purchased a new RV, staff members would explain how every system worked and how every appliance operated -- two or three times, if necessary. As much as Polk and the rest of his staff loved helping customers and wanted them to be comfortable with their new purchase, he realized the walk-thru orientations were mind-numbing to new RV owners simply because it was information overload. So he hired a crew to film him doing a simple walk-thru, capturing close-ups as he pulled levers and pushed buttons -- and RV Education 101 was born.
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It's a new day for Jayco
By Greg Gerber, Editor, RV Daily Report
Bontrager outlined the four primary strategies Jayco will pursue in the year ahead. They are green technology, cost control, added value, and design leadership with a focus on weight reduction. The company also outlined new Internet pricing strategies that will make Jayco dealers even more competitive.
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Recreational financing: Understanding and expediting the process
By Heather Mariscal, Lorraine Mariotti and Laura Smith
Priority One Financial Services
When you have a customer ready to buy, you want to get them approved, closed and out the door. But let’s face it, not every deal is a slam dunk. In fact, when it comes to recreational loans most deals take time and skill. A good F&I manager knows how to use his time wisely, expertly submit complete and correct paperwork, allow for unforeseen delays and give him ample time to negotiate with lenders on behalf of the customer.
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